Free Meta Ads Tool
Meta Ads ROAS Calculator
Estimate ROAS, CPA, CPC, CTR, conversion rate, gross profit, and break-even ROAS before you scale a Facebook or Instagram campaign.
Campaign Inputs
Meta modelAfter delivery cost, before ad spend.
Profitability
Break-even ROAS is 1.82x at 55% gross margin.
Gross Profit After Ads
$4,900
Cost Per Acquisition
$56
Cost Per Click
$1
Click-Through Rate
2.63%
Conversion Rate
2.14%
Revenue Needed to Break Even
$9,091
Make ROAS decisions with real margin
ROAS only matters when it clears your margin, fulfillment cost, and sales follow-up capacity. Technovier connects Meta Ads, landing pages, CRM, WhatsApp follow-up, and reporting so the numbers are not trapped inside Ads Manager.
Improve my Meta Ads systemWhat to Check Before Scaling Meta Ads
Break-even first
If your ROAS is under break-even, scaling spend usually scales the loss.
CRM revenue match
Compare Ads Manager revenue with CRM and backend revenue before making budget decisions.
Follow-up speed
For lead generation, ROAS depends on how fast and how well the team follows up.
FAQs
Common Questions
What is a good ROAS for Meta Ads?
A good ROAS depends on margin, repeat purchases, and fulfillment cost. For many ecommerce and lead generation campaigns, the break-even ROAS is the first target, then campaigns should be optimized for profitable scale.
How do I calculate break-even ROAS?
Divide 1 by your gross margin. If your gross margin is 50%, your break-even ROAS is 2.0x before overhead and agency costs.
Does this calculator replace Ads Manager reporting?
No. It helps you sanity-check performance and profitability. Use Ads Manager, CRM revenue, and backend margin data for final decisions.
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