Free Tool
Lead Generation ROI Calculator
Enter your ad spend, CPL, and conversion rates to see the true return on your lead generation by channel, by month, and by deal.
Your Campaign Numbers
Paid growth modelChannel
Average cost to generate one inbound lead
1 = one-time client
Funnel Rates
% of leads that are a real fit
% of qualified leads who book
% of booked calls who show
% of shown calls you close
Funnel Flow, Meta Ads
What would a better funnel deliver?
With the same ad spend, improving your funnel conversion rates by 20–30% at each stage typically doubles or triples revenue without spending another dollar on ads.
Calculate your funnel leakApply for a demoWhat This Calculator Measures
True ROI vs. ROAS
ROAS tells you revenue per dollar spent. ROI tells you profit per dollar spent. Both matter, but profit is what pays your team.
Cost Per Acquisition (CAC)
Your CAC is total ad spend divided by closed deals. It needs to be significantly lower than your average deal value to be sustainable.
LTV Multiplier
If a client comes back or refers others, each acquisition is worth more than the first deal. LTV changes your ROI math dramatically.
Funnel Conversion Chain
A small improvement at any funnel stage compounds. Improving qualify rate by 10% and close rate by 5% can increase revenue by 30%+ without more ad spend.
Get more from the spend you already have
Most service businesses don't need to spend more on ads, they need to convert what they're already getting. The Revenue Systems Audit shows you where and how.
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