Demand channels
Shopping ads sell products, not clicks. We fix the feed, structure campaigns by margin and report revenue per product.
Google Shopping is a demand channel inside a revenue system. Traffic only counts when it becomes a booked call or an order, so every Google Shopping campaign we run is wired into landing pages, CRM routing, follow-up and revenue reporting from day one.
Google Shopping and Performance Max management for online stores: Merchant Center feeds, campaign structure by margin and revenue reporting by product.
Yes, both feed directly into Merchant Center; we handle the app, feed rules and supplemental data.
Usually both, with standard Shopping protecting the best products and Performance Max finding new demand.
We can, but we recommend against it. The channel performs when the handoff after the click is fixed: landing page, form, speed-to-lead, follow-up and attribution. That is what we install alongside it.
Fifteen minutes on what you run today and where this sits in it. No proposal until we have seen your system.
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