Demand channels

Microsoft (Bing) Ads Management

Bing is the cheapest search demand most businesses ignore. We mirror what works in Google, adjust for the audience and report it in the same place.

What we build with Bing Ads

  • Campaign import from Google Ads with bid and copy adjustments
  • Search and audience campaigns for desktop-heavy B2B buyers
  • Conversion tracking through UET and the CRM
  • Combined search reporting across Google and Microsoft

Where it fits in a revenue system

Bing Ads is a demand channel inside a revenue system. Traffic only counts when it becomes a booked call or an order, so every Bing Ads campaign we run is wired into landing pages, CRM routing, follow-up and revenue reporting from day one.

Microsoft Advertising management: import and adapt Google Ads campaigns, capture Bing search demand at lower cost and report into the same CRM pipeline.

Questions we get asked

Is Bing worth the effort?

If Google search already works for you, yes: similar intent, lower cost per click, older and more desktop-based users.

Can you manage both platforms together?

Yes. One search strategy, two platforms, one report.

Do you manage Bing Ads on its own, without the rest of the system?

We can, but we recommend against it. The channel performs when the handoff after the click is fixed: landing page, form, speed-to-lead, follow-up and attribution. That is what we install alongside it.

See how it would fit your funnel

Fifteen minutes on what you run today and where this sits in it. No proposal until we have seen your system.

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