EdTech Partner
A global education consultancy offering admissions, visa, and scholarship services for students targeting the UK, Sweden, Hungary, Belgium, and Australia.

Duration: 3 Months
Platform: Meta Ads, TikTok Ads, Technical & Local SEO, CRM, Web Analytics
Advertising Channels: Study Abroad Lead Generation via Paid Media & SEO
Circle Container
Performance Marketing & SEO Growth for Study Abroad Lead Generation

Overview

To boost their international student acquisition, this education consultancy partnered with Technovier to implement advanced performance marketing and SEO strategies. Campaigns were localized, conversion-optimized, and structured for scale—driving consistent growth in qualified leads and reducing CPL across channels.

Meta Business Manager, TikTok Ads Manager, Google Analytics, CRM, GMB, Screaming Frog, Semrush

Problem → Constraints → Baseline → Approach → Results

Problem

Lead volume was inconsistent across key destinations and the intake pipeline lacked predictable demand.

Constraints

Budgets were split across multiple regions, with limited tracking maturity and fragmented campaign structure.

Baseline

CPL volatility and low organic visibility meant the team could not forecast or stabilize qualified inquiry flow.

Approach

Technovier launched segmented paid media, localized SEO, and conversion-focused landing flows with continuous testing.

Results

3,241 qualified leads, a TikTok CPL drop to $0.85, and 2.9M+ SEO impressions in 90 days.

2,375+

Technical & On-Page SEO Tasks

10.4M+

Total TikTok Impressions

3,241

Qualified Leads from Paid Ads

44%

Lower Cost Per Lead on TikTok

2.9M+

Total SEO Impressions

59,533

Website Clicks

2,375+

Technical & On-Page SEO Tasks

10.4M+

Total TikTok Impressions

Challenges

1. Inefficient Campaign Targeting: Early campaigns bundled multiple geographies and academic programs, causing high CPL and low conversion rates.
2. Weak Organic Search Visibility: Minimal content and technical SEO issues limited website traffic and discoverability for target keywords.
3. Lead Quality Variability: Inconsistent lead quality across markets required better audience segmentation and campaign structuring.

Services Provided

  • Study Abroad Lead Funnels via Meta & TikTok Ads
  • Localization for UK, Sweden, Hungary, and more
  • Reel Creative Production & Testing
  • Technical, On-Page & GMB SEO
  • Local SEO for Lahore, Wazirabad & Gujrat

High Visibility

TikTok and Meta campaigns generated over 5.3 million impressions. SEO efforts lifted impressions from 1.12k to 27.5k in just three months, supporting a scalable growth foundation.

Targeted Reach

Advanced geo-targeting, program-based segmentation, and creative testing helped reach the right students at the right time.

  • Distinct UG, PG, and Masters ad sets
  • Reels tailored to Sweden and UK audiences
  • Country-specific campaigns for better ROI
  • Local SEO built around office locations

Brand Association

Consistent publishing of news and blogs and a polished presence on Google My Business reinforced credibility among student prospects.

SEO and Traffic Surge
Study Abroad Lead Metrics
SEO and Traffic Surge
Study Abroad Lead Metrics

Innovation

Technovier’s agile marketing stack enabled rapid iteration, audience testing, and multi-channel conversion optimization.

• Performance Marketing for Study Abroad: Leveraged ad strategies proven in previous education campaigns for faster setup and success.
• SEO Engine for Long-Tail Discovery: Enhanced keyword targeting and internal linking for higher ranking on long-tail ‘study abroad’ search terms.
• Localized Ad Funnels: Deployed city-specific GMB and starter funnel kits for better regional performance.

Impact Analysis

Combining performance marketing with deep SEO led to compounding results in visibility, engagement, and conversions.

• 3,241 High-Intent Leads Strategic ad placement and landing pages drove highly engaged student leads.
• 5.3M+ TikTok Impressions Reel-led campaigns exploded in reach while maintaining high click-through rates.
• 2.9M+ SEO Impressions Technical fixes, blog publishing, and keyword mapping drastically increased discoverability.
• Significant CPL Drop TikTok CPL dropped from $3.20 to $0.85 after creative and audience optimizations.

Stakeholder Feedback

The education team praised the structured funnel approach, improved lead quality, and actionable GMB visibility metrics that drove consistent enrollment pipeline growth.

Future Plans

Building on this success, the next phase involves broader geo-expansion, further SEO personalization, and inbound nurture workflows.

• Ireland Destination Expansion: Next phase includes full-stack lead generation for Irish academic institutions.
• Monthly Blog + News Publishing: Continued organic momentum with regular content targeting study abroad lead generation.
• Inbound CRM Setup: More refined CRM workflows will guide student prospects from inquiry to application.

Tech Stacks

Tools and platforms that enabled study abroad lead generation at scale.

Meta Business Manager

Meta Business Manager

TikTok Ads Manager

TikTok Ads Manager

Google Analytics

Google Analytics

CRM Integration

CRM Integration

Screaming Frog

Screaming Frog

Semrush

Semrush

GMB Tools

GMB Tools

Conclusion

This study abroad lead generation campaign showcased the power of unified SEO, paid media, and localization. The client now enjoys scalable student pipelines and is prepared for global expansion.

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Frequently Ask Questions

Through creative testing, audience segmentation, and country-specific optimization, TikTok CPL dropped from $3.20 to $0.85.
TikTok and Meta ads both drove large volumes, with TikTok outperforming on cost-efficiency and reach.
Absolutely. A combined 2,375+ SEO optimizations led to over 2.9 million impressions within 90 days.
City-level pages and GMB updates helped dominate local searches, especially in Lahore, Gujrat, and Wazirabad.
Reels were customized for each destination and academic level (UG/PG), maximizing relatability and engagement.
Blogs, technical SEO fixes, and keyword-optimized destination pages formed the core content strategy.
Yes, all leads were routed to a centralized CRM for nurturing and tracking through the admissions funnel.
Clear segmentation, consistent optimization, and multi-channel synergy created a reliable and cost-effective lead engine.
Noticeable improvements were seen in the first 30 days, with significant CPL drops by month three.
Expanding to Ireland, publishing SEO blogs monthly, and scaling inbound CRM journeys.