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Study Abroad Educational Experts

Duration: 4 Months
Platform: Meta Ads (Facebook & Instagram)
Advertising Channels: Lead Generation and Brand Awareness Campaigns
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Meta Lead Generation Campaign for Study Abroad Educational Consultant

Overview

An education consultancy collaborated with us to scale lead generation and student enrollments for Australia and UK programs. By executing highly targeted Meta ad campaigns and SEO efforts, we achieved strong conversion metrics and sustainable growth.

Facebook Business Manager, Custom Landing Pages, CRM Integration, Business Automation, Google Analytics.

53+

Students Enrolled

$1,690+

Total Ad Spend (4 months)

6.6M+

Total Impressions

2,067+

Total Leads Generated

$1.22

Average CPL

0.58%

Average CTR

53+

Students Enrolled

$1,690+

Total Ad Spend (4 months)

Challenges

1. Initial Low Engagement on Static Ads: Static creatives were not performing well initially, requiring a switch to video-based formats.
2. High Cost Per Lead (CPL) for Specific Offices: Multan and Burewala office campaigns had higher CPL compared to Lahore.
3. SEO Activities Paused Midway: Pausing SEO efforts affected organic lead generation growth.

Services Provided

  • Video & Reels Creative Campaigns
  • Landing Pages Optimization
  • Meta Ads (Facebook & Instagram) Lead Generation
  • CRM Integration and Lead Automation
  • GMB Optimization for Local SEO
  • Ongoing Campaign Optimization

High Visibility

Over 6.6 million impressions achieved across Meta platforms, significantly boosting visibility across Australia, UK, and local Pakistan student markets.

Targeted Reach

Targeted campaigns for Australia Top-Up Programs and UK admissions, optimized through geographic and demographic refinements.

  • Separate campaigns for Multan, Lahore, and Burewala offices
  • City-specific targeting for high-interest regions
  • Interest-based audiences around Top-Up Programs
  • Retargeting students who interacted with earlier campaigns
  • Lookalike audiences based on previous lead data

Brand Association

Consistent campaign presence across Meta and GMB channels enhanced the consultancy's brand association with reputable international study abroad options.

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Innovation

Introduced innovative ad strategies and optimizations to achieve significant CPL improvements:

• Dynamic Video Reels: Tested and optimized Reels from Instagram for higher engagement and lead generation.
• Office-Based Geo Targeting: Created localized campaigns for Lahore, Multan, and Burewala offices to boost regional lead acquisition.
• WhatsApp Message Campaigns: Utilized WhatsApp direct response campaigns to shorten the lead-to-conversion time.

Impact Analysis

Demonstrated performance improvements in key marketing metrics:

• 2,067+ Leads Generated Over 4 months, more than 2,000+ education leads collected with strong follow-up conversion rates.
• $1.22 Average Cost Per Lead Efficient cost management across 4 months, optimized through creative testing and funnel improvements.
• 6.6M+ Total Impressions Massive brand exposure among targeted student demographics in key cities.
• 53+ Students Enrolled Successful final enrollments into international programs across Australia and UK destinations.
• CTR Improvement to 3.7% Higher click-through rate achieved via targeted Reels and optimized creatives.

Stakeholder Feedback

The client expressed high satisfaction with lead quality, lower acquisition costs, effective CRM integration, and faster conversion pipeline resulting in 53+ confirmed admissions.

Future Plans

Building on the success, future focus areas include:

• Expand Campaigns to Ireland & New Zealand: Initiate marketing for emerging destinations to expand lead pool.
• Launch University-Specific Ad Sets: Create campaigns specifically targeting top partner universities.
• Website Landing Pages Optimization: Revamp and speed-optimize landing pages for improved lead conversions.
• Enhance Organic SEO Efforts: Resume on-page, off-site, and GMB SEO to drive organic lead growth.
• AI-Powered Lead Scoring: Implement predictive AI models for better lead prioritization.

Tech Stacks

Meta Ads ecosystem integrated with CRM automation and landing page analytics tracking.

Meta Business Manager

Meta Business Manager

TikTok Ads Manager

TikTok Ads Manager

Webhooks

Webhooks

CRM Integration

CRM Integration

Google Analytics

Google Analytics

Conclusion

Through strategic Meta ad campaigns, dynamic creatives, and CRM automation, we delivered outstanding lead generation results, culminating in 53+ successful enrollments. Future strategies aim to scale lead volume while enhancing organic growth and campaign automation.

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Frequently Ask Questions

Meta Ads proved highly effective in generating 2,067+ leads in just 4 months with efficient CPLs.
The CPL was optimized to an average of $1.22.
Over 53 students successfully enrolled through the campaign leads.
Australia and the UK were the primary destination countries for the campaigns.
Yes, we integrated CRM and Zapier workflows to streamline lead management.
Video Reels creatives outperformed static ads in engagement and conversions.
Yes, campaigns were separately optimized for Multan, Lahore, and Burewala.
We used Google Analytics, Facebook Pixel, and CRM reports for detailed tracking.
Yes, direct WhatsApp message campaigns were used for faster conversion cycles.
Scaling to new destinations like Ireland and New Zealand, plus website optimization.