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Overseas Education Experts

Duration: 5 Months
Platform: Meta Ads, TikTok Ads
Advertising Channels: Meta & TikTok Lead Generation Campaign
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Meta & TikTok Lead Generation Campaign for International Education Consultant

Overview

An international education consultant collaborated with us to increase lead generation and student enrollments for UK and Hungary programs. Utilizing Facebook, Instagram, and TikTok ad campaigns, the project achieved strong performance metrics, optimized costs, and built a solid pipeline of quality leads.

Facebook Business Manager, TikTok Ads Manager, CRM Integration, Custom Landing Pages, Pixel & Funnel Tracking.

65+

Students Enrolled

$1,517+

Ad Spend (5 months)

6.8M+

Total Impressions

1905+

Total Leads Generated

$ 0.78

Average CPL (Facebook)

$0.44

TikTok CPL

65+

Students Enrolled

$1,517+

Ad Spend (5 months)

Challenges

1. High CPLs in early campaigns: Initial campaigns faced higher than expected cost per lead rates.
2. Limited raw creative assets: Lack of platform-specific visuals initially reduced engagement quality.
3. Pending Facebook and Instagram ownership verification: Delays in asset ownership verification slowed down optimization.

Services Provided

  • Designed new platform-specific creatives
  • Launched targeted UK and Hungary campaigns
  • Aggressively optimized funnels
  • Lead Generation
  • Business Automation
  • Brand Building

High Visibility

Achieved over 6.8 million impressions across Meta and TikTok, significantly boosting the brand’s visibility among student audiences in the UK, Hungary, and Pakistan.

Targeted Reach

Focused campaigns targeting Top-Up and Bachelor's students across specific UK and Hungary regions to improve lead quality and maximize enrollments.

  • Targeted top-up degree students in major UK cities
  • Launched specialized campaigns for Hungary-based admissions
  • Created ad sets focused on final-year undergraduate students
  • Optimized campaigns based on region-specific performance
  • Improved CPL by focusing on top-performing cities and demographics

Brand Association

The brand was featured in top UK education consultancy blogs, enhancing credibility and fostering greater student trust and engagement.

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Innovation

We integrated new channel innovations and creative strategies to enhance performance across platforms:

• TikTok Ads Integration: Introduced TikTok for education lead generation, achieving significantly lower CPL compared to Meta platforms.
• Platform-Specific Creatives: Developed creatives optimized individually for Facebook, Instagram, and TikTok to boost engagement and conversions.
• Aggressive Funnel Optimization: Improved landing page speed, added dynamic forms, and implemented A/B testing to maximize lead conversion rates.

Impact Analysis

The campaign delivered measurable outcomes across multiple metrics:

• 1905+ Leads Generated Successfully generated over 1905 qualified leads across UK and Hungary education sectors.
• 6.8M+ Impressions Achieved massive brand visibility across Meta and TikTok platforms within 5 months.
• Optimized Cost Per Lead Reduced Facebook CPL to $ 0.78 and TikTok CPL to $0.44, ensuring cost-effective lead generation.
• Final 3.4% Enrollment Rate Out of total leads, over 65 students enrolled, demonstrating strong quality of generated leads.
• TikTok Success for Lead Gen TikTok proved a highly efficient and low-cost channel, opening new expansion opportunities.

Stakeholder Feedback

The client appreciated the improved lead quality, seamless CRM automation via Zapier, regular monthly reporting, and consistent enrollment growth achieving 65+ admissions within the target period.

Future Plans

Given the success of the current strategies, the next step is focused on expansion and further optimization:

• Expand Campaigns to New Destinations: Introduce targeted campaigns for Hungary and Ireland, leveraging emerging study-abroad markets to expand reach and increase student enrollments.
• Scale University-Specific Ad Groups for Better Lead Quality: Create segmented ad sets for specific universities and degree programs, ensuring highly relevant ads that improve student engagement and conversion rates.
• Implement AI-Powered Lead Scoring & Predictive Analytics: Utilize AI-driven insights to identify and prioritize high-intent leads, automating follow-ups to enhance lead nurturing and conversion efficiency.
• Increase Organic Search Traffic & SEO Strategy Execution: Launch a full-scale SEO campaign, incorporating keyword-rich blog content, guest posting, and off-site optimization to drive long-term, sustainable organic traffic.
• Test Video-Based & Story-Driven Campaigns: Develop engaging short-form video ads and student success story content to improve engagement and maximize results on Facebook, Instagram, and YouTube Ads.
• Enhance Retargeting & Nurturing with Email & WhatsApp Marketing: Strengthen follow-up sequences through personalized email workflows and WhatsApp engagement campaigns, improving lead nurturing and conversion rates.
• Complete Strategized Website Development: Develop a high-performance website optimized for user experience, lead conversion, and SEO, ensuring seamless navigation and improved student engagement.

Tech Stacks

Combined use of Meta Business Manager, TikTok Ads Manager, Zapier CRM Automation, Landing Page Optimization, and Google Analytics for tracking performance.

Meta Business Manager

Meta Business Manager

TikTok Ads Manager

TikTok Ads Manager

Webhooks

Webhooks

CRM Integration

CRM Integration

Google Analytics

Google Analytics

Conclusion

Through an agile multi-platform strategy combining Meta and TikTok, we successfully delivered high-quality education leads at optimized costs, culminating in 65+ student enrollments. Future plans involve scaling TikTok further and integrating AI-based qualification pipelines for even better performance.

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Frequently Ask Questions

Meta (Facebook and Instagram) and TikTok were used for lead generation.
The average CPL on Facebook was approximately Rs 220.
TikTok achieved a CPL of only $0.44 with high-quality leads.
More than 65 students enrolled from the lead pool.
Static images and video reels were used across platforms.
Yes, Facebook and TikTok leads were automatically pushed to CRM.
Yes, campaigns targeted specific cities and regions in the UK, Hungary, and Pakistan.
Video ads contributed significantly to the higher engagement and lead quality.
Yes, the client was featured in several prominent educational consultancy blogs.
Scaling TikTok, city-specific targeting, and AI-driven lead qualification.