Fresh Food Ecommerce Brand
A food ecommerce company delivering seasonal produce, premium fruits, and healthy grocery items across urban markets in Pakistan.

Duration: 38 Months
Platform: Meta Ads, Google Analytics, Shopify
Advertising Channels: Performance-Driven Meta Campaigns for D2C Food Ecommerce
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Meta Ads Case Study for Food Ecommerce Brand

Overview

This fresh food ecommerce brand partnered with Technovier to build a sales funnel using Meta Ads, personalized retargeting, and behavioral segmentation. The objective was to generate cost-effective direct sales and increase order value through full-funnel paid media execution.

Meta Ads Manager, Google Analytics, Shopify

Problem → Constraints → Baseline → Approach → Results

Problem

Paid social was not delivering enough profitable orders for a D2C food brand.

Constraints

Low basket value and seasonal demand spikes limited scalable spend.

Baseline

AOV sat under $15 and prior campaigns showed high CPA and weak ROI.

Approach

Built a Meta full-funnel with retargeting, offer sequencing, and creative testing.

Results

8,470+ orders, $243,936 in revenue, 6.46x ROAS, and $28.80 AOV.

$15.80

Average Order Value

4.2M+

Total Impressions

55K+

Link Clicks

8,470+

Orders via Paid Ads

$127,080

Total Revenue

4.20x

Return on Ad Spend (ROAS)

$15.80

Average Order Value

4.2M+

Total Impressions

Challenges

1. High Ad Spend With Low ROI: The brand faced poor returns from previous paid campaigns with low purchase conversion and high cost per acquisition.
2. Low Basket Value: Average order value remained under $15, limiting profitability across channels.
3. Retention and Repeat Purchase Gap: Repeat customers were low and lacked email retargeting or offer sequencing.

Services Provided

  • Meta Ads Sales Funnel Setup
  • Dynamic Retargeting and Audience Segmentation
  • Conversion-Optimized Landing Pages
  • Creative Campaigns for Seasonal Grocery Pushes
  • Performance Reporting and ROAS Analysis

Revenue Growth

Sales campaigns scaled across multiple customer segments using Ecom Scale Brand Suite, with revenue exceeding $243K across 38 months.

Targeted Buyer Segments

Audiences were segmented by previous purchase behavior, cart engagement, city location, and product type.

  • High-frequency buyers of fruits and dry items
  • Visitors with 2+ cart abandonments
  • Interest-based TOF segments built from Meta AI signals
  • Repeat order triggers built on add-to-cart custom events

Brand Loyalty

Consistent ad creatives, health-oriented messaging, and regional seasonal campaigns helped build loyalty among first-time and repeat buyers.

Monthly Campaign Results
Sales Funnel Graph
Monthly Campaign Results
Sales Funnel Graph

Performance Enhancements

We introduced layered targeting and optimized event triggers through Ecom Growth Funnel Engine.

• Event-Based Retargeting: Used 'Add to Cart' and 'Viewed Content' events for ad sequencing.
• Best Seller Campaigns: Focused budget on products with highest sales conversion history.
• Holiday Offers: Boosted campaigns around Eid, Ramadan, and seasonal fruit demand.

Performance Overview

Meta campaigns drove 8,470+ sales and sustained 6.46x ROAS with steady traffic and conversion uplift.

• $243,936 in Sales Orders were driven via paid ads using custom conversion events and optimized checkout flows.
• 6.46x ROAS Sustained Efficient media spend with improved CTRs and conversion rates across Meta placements.
• Repeat Customers and Loyalty 20%+ repeat customers contributed to higher lifetime value.

Client Feedback

The client appreciated the improvement in order quality, ROAS efficiency, and campaign scale across Meta platforms.

Next Steps

The brand plans to introduce loyalty incentives, bundle offers, and explore regional expansion via paid search.

• Bundle Campaign Testing: Introduce combo pack upsells to increase AOV.
• Shopify Loyalty App Integration: Track and reward repeat orders via loyalty apps.
• Audience Scaling: Expand cold traffic campaigns with new city segments.
• Strategy Consultation: Book a strategy session for funnel expansion.

Tech Stack

The brand leveraged a focused ecommerce tech stack tailored to D2C performance.

Meta Ads Manager

Meta Ads Manager

Google Analytics

Google Analytics

Shopify

Shopify

Conclusion

This Meta Ads campaign helped a food ecommerce brand scale direct sales and ROAS by using segmented paid media and retargeting over 3 years.

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Frequently Ask Questions

$243,936 in tracked Meta Ads revenue was generated over 38 months.
ROAS was sustained at 6.46x over the campaign period.
Meta Ads Manager, Shopify, and Google Analytics were used.
Yes, 20% of customers placed multiple orders over time.
AOV increased from $15 to $28.80 using offer bundles and upsells.
Ecom Growth Funnel Engine provided campaign structure.
Yes, behavioral retargeting was implemented via Meta custom events.
Campaigns ran ahead of seasonal spikes with urgency-based creatives.
By scaling media, optimizing ROAS, and improving order retention.
Yes — the same stack is used across food, beauty, gifting, and home brands.