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Nationwide Retailer of Premium Sportswear & Equipment

Duration: 6 Months
Platform: Magento Commerce, Salesforce, AWS, React Native
Advertising Channels: E-commerce and In-store Retail Omnichannel Campaign
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Unified E-commerce + Retail Strategy for Sports Retail Brand

Overview

Collaborated with us to synchronize its online store and physical retail outlets, aiming for a seamless omnichannel shopping experience. By integrating inventory systems, launching a mobile app, and enhancing data-driven personalization, the brand achieved impressive cross-channel growth.

Magento Commerce, Salesforce CRM, React Native App, Tableau, AWS Cloud, Digital POS Sync.

150K+

App Downloads

$480K+

Online Revenue Growth

35%

Online Sales Uplift

20%

Retail Revenue Boost

85%

Customer Retention Rate

60%

Repeat Purchase Rate

150K+

App Downloads

$480K+

Online Revenue Growth

Challenges

1. Inventory Inconsistency: Mismatch between online availability and in-store stock causing customer dissatisfaction.
2. Disconnected Experiences: Online and in-store shopping journeys lacked continuity, affecting brand loyalty.
3. Manual Retail Processes: Retail stores used outdated POS systems with limited data sync capability.

Services Provided

  • Omnichannel E-commerce Integration
  • Mobile App Development
  • In-store POS Digitization
  • CRM and Loyalty Program Setup
  • Customer Journey Mapping
  • Personalized Campaign Automation

High Visibility

Cross-platform campaigns and app promotions generated over 1.2M visits in 3 months, expanding SportsHub’s reach across online and in-store audiences.

Targeted Reach

Marketing focused on high-converting user segments and cross-channel engagement:

  • Cart abandonment emails linked to in-store discounts
  • Geo-fencing for in-store promotions
  • Loyalty app notifications with localized offers
  • AI product suggestions via app
  • Email campaigns based on purchase history

Brand Association

Emerged as a digitally forward brand offering both premium in-store service and online convenience, elevating brand perception among fitness enthusiasts and athletes.

SportsHub POS View
Sports Sales
SportsHub POS View
Sports Sales

Innovation

Tech-driven retail transformation included:

• Mobile Shopping App: Allowed barcode scanning, stock lookup, and direct order from store aisles.
• POS + E-commerce Sync: Enabled real-time inventory view across 40+ stores and online.
• Customer Loyalty Engine: Points-based rewards integrated with app and store purchases.

Impact Analysis

Results from the unified commerce execution:

• $480K+ Online Revenue Growth E-commerce sales surged through app and website.
• 35% Online Uplift Shoppers purchased more frequently and at higher value.
• 20% Retail Boost Digital tools drove in-store visits and sales.
• 85% Retention Customers returned more often across all channels.
• 60% Repeat Rate Loyalty campaigns increased return shopping behavior.

Stakeholder Feedback

The leadership team at SportsHub praised the seamless transformation, higher customer loyalty, and robust backend architecture supporting scalability.

Future Plans

Next steps to expand omnichannel dominance:

• AR Try-On for Sportswear: Launch AR feature in app to virtually try on sneakers and apparel.
• Self-Checkout Kiosks: Deploy smart kiosks in retail outlets for faster in-store purchases.
• Wearables Integration: Connect purchases with fitness tracking devices for gamification.

Tech Stacks

Tools that powered the commerce transformation:

Shopify

Shopify

Meta

Meta

Tiktok

Tiktok

Webhooks

Webhooks

CRM

CRM

Google Ads

Google Ads

Email Automation

Email Automation

Conclusion

The SportsHub case proved how integrating digital and physical retail can elevate customer experience and revenue. Their journey sets a benchmark for unified commerce strategies across the sports retail sector.

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Frequently Ask Questions

To unify SportsHub's online and offline operations for a seamless shopping experience.
Magento, Salesforce, React Native, AWS, and Tableau.
Through real-time POS and e-commerce sync.
Yes, a React Native app supported scanning, shopping, and loyalty tracking.
35% more online purchases and 20% more in-store revenue.
Yes, an integrated rewards system increased retention.
Yes, personalized campaigns and recommendations were deployed.
AR try-ons, wearables, and self-checkout expansion.
It powered data visualization and purchase behavior analytics.
Yes, the architecture supports more stores and app users.