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StudyShed
Study Abroad Educational Consultants

Duration: 3 Months
Platform: Wordpress, myCRM by Technovier
Advertising Channels: Meta Ads (Facebook & Instagram), Search Engine Optimisation
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STUDYSHED Study Abroad Educational Consultants

Overview

StudyShed is a consultancy that helps students pursue higher education abroad, specializing in destinations such as Australia, the UK, and emerging markets like Ireland and New Zealand. The objective was to build a strong digital presence and streamline business operations while maximizing lead generation.

Our team delivered end-to-end solutions, including WordPress website development, SEO optimization, CRM implementation, and AI-powered automation. We also designed and executed Meta Ads campaigns focused on brand awareness, lead generation, and retargeting to improve conversion rates. Mance-driven marketing on Meta Ads to generate strong sales in Pakistan market.

<2s

Website Speed

1.04k

Leads in 3 months

$0.07

Cost Per Click (CPC) (Rs18.6)

$1.4

Cost Per Lead (Rs 391)

6.2M

Total Impressions

66%

Lead Growth

<2s

Website Speed

1.04k

Leads in 3 months

Key Results at a Glance

1. Total Leads from Ad Spend: Generated 1,037 leads through strategic ad campaigns, maximizing return on investment.
2. Average Cost Per Click (CPC): Achieved an efficient CPC of Rs18.68 (~$0.07), optimizing ad spend for higher reach.
3. Average Cost Per Lead (CPL): Maintained a cost-effective CPL of Rs391 (~$1.40), ensuring budget efficiency while acquiring quality leads.
4. Total Impressions: Ads reached 6.21 million impressions, significantly increasing brand visibility and engagement.
5. Lead Growth (Month-on-Month): January saw a 66% increase in leads compared to November, demonstrating successful campaign scaling.
6. Website Speed Optimization: Achieved a loading time of under 2 seconds, improving user engagement and reducing bounce rates.

Services Provided

  • WordPress Website Development – Designed from Figma, fully optimized for performance
  • Core Web Vitals Optimization – Reduced loading time to under 2 seconds
  • SEO Strategy and Execution – On-page SEO, blog publishing, guest posts, and GMB optimization
  • Business Automation & CRM Deployment
  • AI Automation for Lead Management
  • Meta Ads Campaigns (Facebook & Instagram) for Lead Generation
  • Media Buying for Event Promotion & Brand Awareness

Performation Metrics & Growth Analysis

The strategy focused on enhancing website performance, SEO rankings, and Meta Ads efficiency to maximize visibility, engagement, and conversions. By optimizing loading speed, refining content, and improving ad targeting, we ensured a strong digital presence.

Targeted Growth and Optimization

A data-driven approach was implemented to improve website performance, boost organic growth through SEO, and optimize paid ad campaigns for maximum lead generation and cost efficiency.

  • Website speed optimization reduced loading time to under 2 seconds, improving bounce rate by 15% and increasing engagement time by 20%.
  • Fully responsive and mobile-first WordPress development enhanced user experience across all devices.
  • SEO efforts led to a 32% increase in organic users, growing from 231 in November to 305 in January, with a total of 5,687 website users over three months.
  • Published 20+ blogs targeting high-ranking keywords in the study abroad niche, boosting website relevance and search engine visibility.
  • Built 13 guest post backlinks, strengthening domain authority and contributing to organic growth.
  • Meta Ads generated over 1,037 leads in three months, with a total ad spend of Rs394,496 (~$1,400), achieving 6.21 million impressions and 23,978 clicks.
  • Cost per lead (CPL) improved from Rs398 ($1.42) in the first month to Rs347 ($1.25) in the third month, reducing customer acquisition costs.
  • Month-wise ad performance analysis showed an increase in lead volume from 297 in the first month to 496 in the third month, a 66% growth.
  • First-month CPC stood at Rs22.92 (~$0.08), which dropped to Rs15.36 (~$0.05) by the third month due to strategic campaign optimizations.
  • Ad budget allocation improved, with Rs118,272 (~$420) spent in the first month, Rs104,144 (~$370) in the second month, and Rs172,080 (~$610) in the third month, ensuring maximum lead generation.
  • Consistent testing and optimization resulted in improved ad performance, higher engagement, and better conversion rates.

Challenges & Solutions

The study abroad consultancy industry faced high competition, making it challenging to stand out. To address this, a targeted approach was implemented by focusing on niche audiences and creating university-specific interest groups, which improved relevance and boosted conversions. Initially, the cost per lead (CPL) was high, but through continuous A/B testing of ad creatives and refining audience targeting, the CPL was successfully reduced by 13% over three months. Additionally, website speed issues impacted user experience, but with technical SEO fixes and performance optimization, load times were reduced to under two seconds, improving engagement and conversion rates.

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Services Breakdown

A comprehensive approach was taken to enhance web performance, SEO visibility, business automation, and lead generation through targeted Meta Ads campaigns:

• Web Development & Speed Optimization: Converted Figma designs into a fully responsive WordPress website, optimized Core Web Vitals for faster loading times, and integrated a CRM system to automate lead tracking and data collection.
• SEO Strategy & Execution: Implemented on-page SEO for all landing and service pages, published over 20 SEO-optimized blogs targeting study abroad-related keywords, and built 13 high-quality backlinks through guest posting to enhance search engine rankings.
• Business Automation & AI Integration: Developed and implemented a custom CRM for efficient lead management and integrated AI-powered automation for predictive lead scoring and data-driven insights.
• Meta Ads Campaigns for Lead Generation: Executed targeted ad campaigns for Australia, the UK, and future destinations like Ireland and New Zealand, testing reels and static ads for performance optimization, and using WhatsApp for direct interaction and quick conversions.

Impact Analysis

The results spoke for themselves, demonstrating significant improvements in lead generation, cost efficiency, and digital presence:

• 66% Increase in Lead Generation Leads grew significantly over three months, with a 66% increase in the third month compared to the first, showcasing the success of targeted Meta Ads.
• Over 6.21 Million Impressions Meta Ads campaigns generated massive reach, ensuring strong brand visibility among prospective students looking for study abroad opportunities.
• 32% Growth in Organic Website Traffic Through on-page SEO, blog publishing, and backlink building, organic traffic increased from 231 users in November to 305 in January.
• Cost Per Lead Reduced by 13% By continuously optimizing ad creatives and refining audience targeting, the CPL dropped from Rs398 ($1.42) in the first month to Rs347 ($1.25) in the third month.
• Website Load Time Under 2 Seconds Technical SEO optimizations and performance enhancements improved website speed, reducing bounce rates and increasing engagement.
• AI-Powered Lead Nurturing Implemented predictive AI tools for better lead scoring, improving conversion efficiency and ensuring higher-quality inquiries.

Stakeholder Feedback

Stakeholders expressed strong confidence in StudyShed’s strategic optimizations, data-driven decision-making, and overall business growth. They praised the targeted Meta Ads approach, which not only led to a 66% increase in leads but also improved lead quality, resulting in higher conversion rates. The 13% reduction in cost per lead (CPL) was particularly well-received, as continuous A/B testing and refined audience targeting significantly enhanced budget efficiency. Business partners recognized the 32% growth in organic traffic, highlighting StudyShed’s strengthened position in the study abroad niche. Additionally, the integration of AI-powered predictive analytics and CRM automation was commended for streamlining lead tracking and improving decision-making. Technical teams acknowledged the website speed optimization to under 2 seconds, which reduced bounce rates and improved user engagement. With these proven results, stakeholders are confident in scaling StudyShed’s campaigns to new destinations and further expanding its digital presence.

Future Plans

Given the success of the current strategies, the next step is focused on expansion and further optimization:

• Launch Campaigns for New Destinations: Expand advertising efforts to target additional study abroad destinations, reaching a broader audience and increasing market share.
• Expand University-Specific Ad Groups: Enhance ad targeting by creating more university-specific interest groups to improve lead quality and conversion rates.
• Implement Advanced AI Tools: Leverage AI-powered analytics for predictive insights, enabling smarter lead nurturing and improving conversion efficiency.
• Increase Organic Search Traffic: Boost search engine visibility through continuous blog publication, high-quality content creation, and off-site SEO strategies.

Tech Stacks

Website was developed on Wordpress CMS and it was integrated with myCRM by Technovier to streamline business operations and improve conversion rate. We also implemented Produxo to manage processing teams.

WordPress

WordPress

Facebook

Facebook

Instagram

Instagram

Conclusion:

In just three months, StudyShed saw significant progress in its digital presence, lead generation, and operational efficiency. With a well-optimized WordPress website, a powerful SEO strategy, and continuous Meta Ads optimization, StudyShed is well-positioned for long-term growth in the study abroad consultancy market. The next phase will focus on scaling up campaigns, expanding to new markets, and leveraging automation for higher conversions and better customer experience.

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Frequently Ask Questions

Digital marketing helps study abroad consultants expand their reach, attract more students, and increase lead conversions. Strategies like SEO, content marketing, and paid ads enable consultants to target the right audience and improve brand visibility.
SEO enhances a consultancy's website ranking on search engines, making it easier for students to find relevant programs. By optimizing website content, building backlinks, and using high-ranking keywords, consultants can increase organic traffic and inquiries.
A CRM system streamlines student inquiries, application tracking, and communication, ensuring a smooth experience for prospective students. It automates follow-ups, organizes student data, and improves response times for better lead conversion.
The most effective strategies include SEO, social media marketing, email campaigns, and pay-per-click (PPC) advertising. These techniques help consultants build credibility, engage with potential students, and drive high-quality leads.
Social media platforms like Facebook, Instagram, and LinkedIn allow consultants to share student success stories, promote study programs, and interact with potential applicants. This engagement builds trust and increases enrollment rates.
Content marketing provides valuable insights to students by publishing informative blogs, FAQs, and guides. This establishes credibility, improves search engine rankings, and helps students make informed decisions about their study abroad journey.
Email marketing allows consultants to nurture leads by sending personalized updates, scholarship opportunities, and reminders about application deadlines. It keeps students engaged and improves the likelihood of conversions.
AI-driven tools analyze student behavior, automate responses, and personalize interactions, leading to higher lead conversions. AI also enhances ad targeting, predictive analytics, and CRM automation for better efficiency.
Success is measured through key performance indicators (KPIs) like website traffic, lead conversion rates, cost per lead, and social media engagement. Analytics tools help track these metrics and optimize marketing strategies.
A mobile-friendly website ensures that students can easily access program details, submit inquiries, and navigate the site on their smartphones. Since most students use mobile devices, a responsive design improves engagement and reduces bounce rates.