Technovier
Home
Contact

Confidential Client
Leading residential and commercial solar energy solutions provider.

Duration: 6 Months
Platform: Facebook Ads, Google Ads, CRM Integration
Advertising Channels: Solar Energy Lead Generation Campaign
Circle Container
Solar Energy Lead Generation and CRM Automation Campaign

Overview

A solar energy company partnered with us to generate high-quality residential and commercial installation leads. Through a combination of targeted Facebook Ads, Google PPC campaigns, and CRM nurturing flows, we consistently delivered qualified prospects across high-demand regions.

Facebook Business Manager, Google Ads Manager, Zapier CRM Automation, Calendly Integration, Custom Pixel Events.

$12,800

Average Solar Install Value

$38

Average Cost Per Acquisition (CPA)

$450K+

Pipeline Value Generated

1,620+

Total Leads Captured

7x

Average ROAS

32%

Appointment Booking Rate

$12,800

Average Solar Install Value

$38

Average Cost Per Acquisition (CPA)

Challenges

1. Educating Cold Audiences: Solar involves technical jargon and high investment; needed simple messaging.
2. Regional Targeting Complexity: Varying incentives, utility rates, and regulations across different US states.
3. Lead Quality Control: Needed qualification filters to avoid low-intent or price-shopping leads.

Services Provided

  • Solar Lead Magnet Funnel Development
  • Localized Facebook and Google Ads Campaigns
  • Landing Page Optimization
  • CRM Lead Qualification Automation
  • Appointment Scheduling Integration
  • Email & SMS Nurture Sequences

High Visibility

Achieved 5.9 million ad impressions across key solar markets including California, Texas, and Arizona, boosting brand visibility and lead capture volume.

Targeted Reach

Campaigns targeted property owners most likely to convert:

  • Geo-targeted top solar adoption zip codes
  • Homeowners with properties valued over $250K
  • Interest-based targeting around eco-conscious living
  • Retargeting based on landing page engagement
  • Lookalike audiences from past converted customers

Brand Association

Positioned the client as a trustworthy, cost-saving, and environmentally responsible solar solution provider, reinforced through testimonials, eco-certifications, and strong ad messaging.

Pic 2
Pic 1
Pic 2
Pic 1

Innovation

Creative lead capture and nurturing approach:

• Instant Solar Savings Calculator: Engaged visitors with quick ROI estimates before full lead capture.
• Dynamic Retargeting: Retargeted users based on interest in financing, tax credits, or green energy savings.
• Automated Qualification Surveys: Filtered serious buyers via CRM-based survey forms before setting appointments.

Impact Analysis

Results-driven performance over six months:

• $450K+ Pipeline Value Generated through qualified leads and booked appointments.
• $38 Average CPA Efficient acquisition despite high competition in solar markets.
• 32% Appointment Booking Rate Strong conversion from leads to consultations through automation.
• 1,620+ Leads Captured Consistent lead flow across six major target markets.
• $12,800 Average Sale Value High-ticket nature ensured strong overall ROAS.

Stakeholder Feedback

The client praised the lead quality, automated appointment booking system, and efficiency in capturing high-intent property owners interested in switching to solar, resulting in improved sales close rates.

Future Plans

Scaling lead generation while improving efficiencies:

• Expand into New States: Launch in Florida, Nevada, and North Carolina with localized incentives.
• Launch YouTube Ad Campaigns: Educational video ads around solar benefits and savings.
• Offer Energy Storage Solutions: Introduce campaigns focused on home battery systems (e.g., Tesla Powerwall).
• SEO Content Strategy: Publish solar guides, rebate calculators, and FAQs to grow organic pipeline.

Tech Stacks

Systems used for lead acquisition and nurturing:

Facebook Ads

Facebook Ads

Google Ads

Google Ads

Webhooks CRM Automation

Webhooks CRM Automation

Calendar

Calendar

Google Analytics

Google Analytics

Conclusion

Through a focused paid ads strategy combined with CRM automation, the solar brand efficiently captured high-value installation leads, reduced customer acquisition costs, and scaled their pipeline for sustainable long-term growth.

Book your Appointment

Loading appointment form...

Frequently Ask Questions

$38 per qualified lead.
Yes, campaigns were filtered for homeowners with qualifying roof space.
Yes, financing and tax incentives were strong ad angles.
A custom Zapier-integrated CRM pipeline with Calendly and email/SMS nurture flows.
Yes, dynamic retargeting helped reduce CPL by 22%.
Future campaigns will expand into home batteries and off-grid solutions.
Both performed well; Facebook excelled for discovery, Google excelled for intent.
Yes, automated surveys helped prioritize hot leads for sales teams.
Yes, explainer videos and testimonials were part of the strategy.
Expanding into new states and launching YouTube ads for educational content.