Were the leads property owners only?

Yes, campaigns were filtered for homeowners with qualifying roof space.

Was financing information used in targeting?

Yes, financing and tax incentives were strong ad angles.

What CRM system was used?

A custom Zapier-integrated CRM pipeline with Calendly and email/SMS nurture flows.

Did retargeting make a difference?

Yes, dynamic retargeting helped reduce CPL by 22%.

Were solar storage solutions promoted too?

Future campaigns will expand into home batteries and off-grid solutions.

Which ads performed better, Facebook or Google?

Both performed well; Facebook excelled for discovery, Google excelled for intent.

Was the pipeline qualified further after leads?

Yes, automated surveys helped prioritize hot leads for sales teams.

Did the solar brand use video marketing?

Yes, explainer videos and testimonials were part of the strategy.

What is the next step in scaling this campaign?

Expanding into new states and launching YouTube ads for educational content.

CRM & AutomationConfidential Client · 6 Months

Solar Energy Lead Generation and CRM Automation Campaign Confidential Client

Leading residential and commercial solar energy solutions provider.

Duration: 6 Months

Platform: Facebook Ads, Google Ads, CRM Integration

Channels: Solar Energy Lead Generation Campaign

Apply for a demo What we installed

The results, visualized

How Confidential Client performed

Average Cost Per Acquisition (CPA)$38

Pipeline Value Generated$450K+

Total Leads Captured1,620+

Average ROAS7x

Capture

Qualify

Follow-up

Book / Sell

Report

Direct answer

Technovier generated qualified residential and commercial solar installation leads using Facebook Ads, Google Ads, CRM qualification, and appointment scheduling automation. The campaign captured 1,620+ leads at a $38 CPA, created $450K+ in pipeline value, achieved 7x ROAS, and reached a 32% appointment booking rate.

Overview

A solar energy company partnered with us to generate high-quality residential and commercial installation leads. Through a combination of targeted Facebook Ads, Google PPC campaigns, and CRM nurturing flows, we consistently delivered qualified prospects across high-demand regions.

Facebook Business Manager, Google Ads Manager, Zapier CRM Automation, Calendly Integration, Custom Pixel Events.

Problem, Constraints, Baseline, Approach, Results

Problem

Solar provider needed qualified residential and commercial installation leads.

Constraints

Regional incentives and long consideration cycles required education.

Baseline

Cold audiences needed filtering to avoid low-intent leads.

Approach

Localized Meta and Google ads with CRM qualification and scheduling automation.

Results

1,620+ leads, $38 CPA, $450K+ pipeline value, and 7x ROAS.

$12,800

Average Solar Install Value

$38

Average Cost Per Acquisition (CPA)

$450K+

Pipeline Value Generated

1,620+

Total Leads Captured

Average ROAS

32%

Appointment Booking Rate

$12,800

Average Solar Install Value

$38

Average Cost Per Acquisition (CPA)

$38

Average Cost Per Acquisition (CPA)

$450K+

Pipeline Value Generated

1,620+

Total Leads Captured

Average ROAS

32%

Appointment Booking Rate

$12,800

Average Solar Install Value

Key metrics shown: $38 Average Cost Per Acquisition (CPA); $450K+ Pipeline Value Generated; 1,620+ Total Leads Captured; 7x Average ROAS.

Challenges

1. Educating Cold Audiences: Solar involves technical jargon and high investment; needed simple messaging.

2. Regional Targeting Complexity: Varying incentives, utility rates, and regulations across different US states.

3. Lead Quality Control: Needed qualification filters to avoid low-intent or price-shopping leads.

Services Provided

Solar Lead Magnet Funnel Development
Localized Facebook and Google Ads Campaigns
Landing Page Optimization
CRM Lead Qualification Automation
Appointment Scheduling Integration
Email & SMS Nurture Sequences

High Visibility

Achieved 5.9 million ad impressions across key solar markets including California, Texas, and Arizona, boosting brand visibility and lead capture volume.

Targeted Reach

Campaigns targeted property owners most likely to convert:

Geo-targeted top solar adoption zip codes
Homeowners with properties valued over $250K
Interest-based targeting around eco-conscious living
Retargeting based on landing page engagement
Lookalike audiences from past converted customers

Brand Association

Positioned the client as a trustworthy, cost-saving, and environmentally responsible solar solution provider, reinforced through testimonials, eco-certifications, and strong ad messaging.

Innovation

Creative lead capture and nurturing approach:

• Instant Solar Savings Calculator: Engaged visitors with quick ROI estimates before full lead capture.

• Dynamic Retargeting: Retargeted users based on interest in financing, tax credits, or green energy savings.

• Automated Qualification Surveys: Filtered serious buyers via CRM-based survey forms before setting appointments.

Impact Analysis

Results-driven performance over six months:

• $450K+ Pipeline Value Generated through qualified leads and booked appointments.

• $38 Average CPA Efficient acquisition despite high competition in solar markets.

• 32% Appointment Booking Rate Strong conversion from leads to consultations through automation.

• 1,620+ Leads Captured Consistent lead flow across six major target markets.

• $12,800 Average Sale Value High-ticket nature ensured strong overall ROAS.

Stakeholder Feedback

The client praised the lead quality, automated appointment booking system, and efficiency in capturing high-intent property owners interested in switching to solar, resulting in improved sales close rates.

Future Plans

Scaling lead generation while improving efficiencies:

• Expand into New States: Launch in Florida, Nevada, and North Carolina with localized incentives.

• Launch YouTube Ad Campaigns: Educational video ads around solar benefits and savings.

• Offer Energy Storage Solutions: Introduce campaigns focused on home battery systems (e.g., Tesla Powerwall).

• SEO Content Strategy: Publish solar guides, rebate calculators, and FAQs to grow organic pipeline.

Tech Stacks

Systems used for lead acquisition and nurturing:

Facebook Ads

Google Ads

Webhooks CRM Automation

Calendar

Google Analytics

Conclusion

Through a focused paid ads strategy combined with CRM automation, the solar brand efficiently captured high-value installation leads, reduced customer acquisition costs, and scaled their pipeline for sustainable long-term growth.

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