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High-end streetwear label blending culture, craftsmanship, and contemporary fashion.

Duration: 8 Months
Platform: Meta Ads, TikTok Ads, Klaviyo Email Marketing
Advertising Channels: Luxury Streetwear Paid Media Campaign
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Meta & TikTok Paid Media Strategy for Premium Streetwear Brand

Overview

A premium luxury streetwear label partnered with us to strategize digital campaigns around their yearly fashion 'albums' — limited edition high-ticket collections. Leveraging Meta, TikTok, and retargeting funnels, we drove international revenue growth across North America, Europe, and GCC regions.

Facebook Business Manager, TikTok Ads Manager, Klaviyo CRM, Shopify Plus, Custom Pixel Events.

$400+

Average Order Value (AOV)

$118,000+

Revenue Generated

8.2x

Return On Ad Spend (ROAS)

$17

Average Cost Per Acquisition

12K+

Email List Growth

26

Countries Shipped

$400+

Average Order Value (AOV)

$118,000+

Revenue Generated

Challenges

1. High AOV Product: Converting cold audiences for $300+ streetwear items required refined targeting and strong brand positioning.
2. Limited Edition Urgency: Annual collection drops meant short windows to maximize traffic and conversions.
3. International Logistics: Managing ad messaging, duties, and shipping complexity for 20+ markets.

Services Provided

  • Full Funnel Paid Ads Strategy
  • Lookalike & Interest Targeting
  • Retargeting with Dynamic Catalogs
  • Email Automation Campaigns (Abandoned Cart, Album Launches)
  • TikTok Creator Whitelisting
  • Shopify Plus Checkout Optimization

High Visibility

Achieved 6.7 million ad impressions globally across Meta and TikTok during collection launches, firmly positioning the brand within the premium streetwear space internationally.

Targeted Reach

Audience strategies focused on high LTV and fashion-forward demographics.

  • Lookalike audiences based on previous album buyers
  • Top 10% income interest targeting in US, UK, UAE
  • High-engagement retargeting through video viewers and catalog interaction
  • Creator partnerships for authentic TikTok storytelling
  • Seasonal segmentation for winter and summer collections

Brand Association

The brand achieved strong organic media mentions, featured in fashion editorials and influencer placements, reinforcing its image as a cultural pioneer blending luxury and streetwear.

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Innovation

Creative strategies for high-ticket e-commerce growth:

• Album Drop Countdown Ads: Built urgency around limited collections with dynamic countdown creatives.
• TikTok Spark Ads: Amplified real customer unboxings and influencer wear tests via Spark Ads.
• Klaviyo Flows: Custom abandoned cart and back-in-stock flows optimized for high AOV purchases.

Impact Analysis

Measured business outcomes over 8 months of collaboration:

• $118,000+ Revenue Generated across album campaigns and evergreen catalog ads.
• 8.2x ROAS Exceptional return on advertising spend, especially for cold traffic.
• $17 Average CPA Maintained low customer acquisition cost despite premium product pricing.
• 12,000+ Email Subscribers Grew the database for future collection drops and promotions.
• 26 Countries Shipped Expanded customer base globally beyond core markets.

Stakeholder Feedback

The brand team praised the agile campaign structures, audience insights, and the ability to consistently deliver profitable returns during high-pressure album launches.

Future Plans

Expanding scale and engagement with new platforms and initiatives:

• Launch Pinterest Ads: Target style inspiration searchers ahead of album launches.
• Creator Collaborations: Launch capsule collections with selected creators/influencers.
• Regional Campaigns: Localized content for Middle East, UK, and US core cities.
• Private Drops for Email List: Exclusive early access for VIP email subscribers to boost loyalty and AOV.

Tech Stacks

Systems powering e-commerce excellence:

Shopify

Shopify

Meta Business Manager

Meta Business Manager

TikTok Ads Manager

TikTok Ads Manager

Webhooks

Webhooks

CRM Integration

CRM Integration

Google Analytics

Google Analytics

Email Marketing

Email Marketing

Conclusion

Through a full-funnel, creatively agile paid media approach, the luxury streetwear brand successfully scaled its album launches globally, achieving 8.2x ROAS while building a loyal, growing customer base.

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Frequently Ask Questions

Meta (Facebook & Instagram) and TikTok were used for advertising.
It refers to a limited-edition fashion collection launched at once, often annually.
Yes, Klaviyo was used for abandoned cart, restock, and exclusive drop flows.
The average order value was above $400.
Yes, it was addressed with clear ad messaging and Shopify Plus checkout customization.
Yes, selected TikTok creators helped in driving authentic engagement.
We achieved an 8.2x Return On Ad Spend overall.
Yes, catalog retargeting and video viewers retargeting were implemented.
USA, UK, Canada, UAE, and Germany were top conversion markets.
Yes, Pinterest Ads and influencer capsule collaborations are planned.