What platforms were used for ads?

Meta (Facebook & Instagram) and TikTok were used for advertising.

What is an album drop in fashion?

It refers to a limited-edition fashion collection launched at once, often annually.

Was email marketing used?

Yes, Klaviyo was used for abandoned cart, restock, and exclusive drop flows.

What was the average AOV?

The average order value was above $400.

Was international shipping a challenge?

Yes, it was addressed with clear ad messaging and Shopify Plus checkout customization.

Were TikTok creators involved?

Yes, selected TikTok creators helped in driving authentic engagement.

What was the ROAS achieved?

We achieved an 8.2x Return On Ad Spend overall.

Did the campaign include retargeting?

Yes, catalog retargeting and video viewers retargeting were implemented.

What countries saw the most conversions?

USA, UK, Canada, UAE, and Germany were top conversion markets.

Is the brand expanding its marketing efforts?

Yes, Pinterest Ads and influencer capsule collaborations are planned.

Ecommerce Growth SystemsConfidential Client · 8 Months

Meta & TikTok Paid Media Strategy for Premium Streetwear Brand Confidential Client

High-end streetwear label blending culture, craftsmanship, and contemporary fashion.

Duration: 8 Months

Platform: Meta Ads, TikTok Ads, Klaviyo Email Marketing

Channels: Luxury Streetwear Paid Media Campaign

Apply for a demo What we installed

The results, visualized

How Confidential Client performed

Revenue Generated$118,000+

Return On Ad Spend (ROAS)8.2x

Average Cost Per Acquisition$17

Email List Growth12K+

Capture

Qualify

Follow-up

Book / Sell

Report

Direct answer

Technovier ran Meta and TikTok paid media campaigns for a luxury streetwear label's limited-edition drops, combining cold acquisition with retargeting to maximize ROAS on high-ticket items. The campaigns generated $118,000+ in revenue at 8.2x ROAS with an average cost per acquisition of just $17.

Overview

A premium luxury streetwear label partnered with us to strategize digital campaigns around their yearly fashion 'albums', limited edition high-ticket collections. Leveraging Meta, TikTok, and retargeting funnels, we drove international revenue growth across North America, Europe, and GCC regions.

Facebook Business Manager, TikTok Ads Manager, Klaviyo CRM, Shopify Plus, Custom Pixel Events.

Problem, Constraints, Baseline, Approach, Results

Problem

Luxury streetwear label needed profitable demand during limited drops.

Constraints

High AOV and short collection windows required urgency.

Baseline

Cold audiences needed stronger positioning to convert.

Approach

Meta and TikTok funnel with retargeting plus Klaviyo flows.

Results

$118K+ revenue, 8.2x ROAS, $17 CPA, and 12K email growth.

$400+

Average Order Value (AOV)

$118,000+

Revenue Generated

8.2x

Return On Ad Spend (ROAS)

$17

Average Cost Per Acquisition

12K+

Email List Growth

Countries Shipped

$400+

Average Order Value (AOV)

$118,000+

Revenue Generated

$118,000+

Revenue Generated

8.2x

Return On Ad Spend (ROAS)

$17

Average Cost Per Acquisition

12K+

Email List Growth

Countries Shipped

$400+

Average Order Value (AOV)

Key metrics shown: $118,000+ Revenue Generated; 8.2x Return On Ad Spend (ROAS); $17 Average Cost Per Acquisition; 12K+ Email List Growth.

Challenges

1. High AOV Product: Converting cold audiences for $300+ streetwear items required refined targeting and strong brand positioning.

2. Limited Edition Urgency: Annual collection drops meant short windows to maximize traffic and conversions.

3. International Logistics: Managing ad messaging, duties, and shipping complexity for 20+ markets.

Services Provided

Full Funnel Paid Ads Strategy
Lookalike & Interest Targeting
Retargeting with Dynamic Catalogs
Email Automation Campaigns (Abandoned Cart, Album Launches)
TikTok Creator Whitelisting
Shopify Plus Checkout Optimization

High Visibility

Achieved 6.7 million ad impressions globally across Meta and TikTok during collection launches, firmly positioning the brand within the premium streetwear space internationally.

Targeted Reach

Audience strategies focused on high LTV and fashion-forward demographics.

Lookalike audiences based on previous album buyers
Top 10% income interest targeting in US, UK, UAE
High-engagement retargeting through video viewers and catalog interaction
Creator partnerships for authentic TikTok storytelling
Seasonal segmentation for winter and summer collections

Brand Association

The brand achieved strong organic media mentions, featured in fashion editorials and influencer placements, reinforcing its image as a cultural pioneer blending luxury and streetwear.

Innovation

Creative strategies for high-ticket Ecommerce growth:

• Album Drop Countdown Ads: Built urgency around limited collections with dynamic countdown creatives.

• TikTok Spark Ads: Amplified real customer unboxings and influencer wear tests via Spark Ads.

• Klaviyo Flows: Custom abandoned cart and back-in-stock flows optimized for high AOV purchases.

Impact Analysis

Measured business outcomes over 8 months of collaboration:

• $118,000+ Revenue Generated across album campaigns and evergreen catalog ads.

• 8.2x ROAS Exceptional return on advertising spend, especially for cold traffic.

• $17 Average CPA Maintained low customer acquisition cost despite premium product pricing.

• 12,000+ Email Subscribers Grew the database for future collection drops and promotions.

• 26 Countries Shipped Expanded customer base globally beyond core markets.

Stakeholder Feedback

The brand team praised the agile campaign structures, audience insights, and the ability to consistently deliver profitable returns during high-pressure album launches.

Future Plans

Expanding scale and engagement with new platforms and initiatives:

• Launch Pinterest Ads: Target style inspiration searchers ahead of album launches.

• Creator Collaborations: Launch capsule collections with selected creators/influencers.

• Regional Campaigns: Localized content for Middle East, UK, and US core cities.

• Private Drops for Email List: Exclusive early access for VIP email subscribers to boost loyalty and AOV.

Tech Stacks

Systems powering Ecommerce excellence:

Shopify

Meta Business Manager

TikTok Ads Manager

Webhooks

CRM Integration

Google Analytics

Email Marketing

Conclusion

Through a full-funnel, creatively agile paid media approach, the luxury streetwear brand successfully scaled its album launches globally, achieving 8.2x ROAS while building a loyal, growing customer base.

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