Technovier
Home
Contact

Confidential Client
Professional Home Maintenance & Repair Experts

Duration: 4 Months
Platform: Google Ads, Facebook Ads, WhatsApp CRM
Advertising Channels: Home Services Lead Generation Campaign
Circle Container
Google & Facebook Lead Generation Campaign for Home Service Provider

Overview

A leading home maintenance company collaborated with us to boost service inquiries and emergency bookings for AC, plumbing, and electrical services. Combining high-intent Google Ads with smart Facebook retargeting, we generated a strong pipeline of quality leads and service confirmations.

Google Ads Manager, Facebook Business Manager, WhatsApp CRM, Landing Page Funnel, Call Tracking Integrations.

15%

Lead-to-Booking Conversion

$3,530+

Ad Spend (4 months)

6.2M+

Total Impressions

2700+

Leads Generated

$1.30

Average Cost Per Lead

400+

Service Bookings

15%

Lead-to-Booking Conversion

$3,530+

Ad Spend (4 months)

Challenges

1. High Competition on Google Ads: Multiple competitors bidding on similar home service keywords in UAE and Qatar.
2. Emergency Service Need: Users demanded instant response, especially for AC, electrical, and plumbing emergencies.
3. Lead-to-Booking Drop-off: Without fast follow-ups, many potential leads were dropping off before booking.

Services Provided

  • Google Local Services Ads
  • Facebook Retargeting Campaigns
  • Landing Page Funnel Creation
  • WhatsApp CRM Integration
  • Call Tracking Setup
  • Instant Quote Forms

High Visibility

Over 6.2 million impressions achieved through Google Search and Facebook Display campaigns, driving strong top-of-mind recall for emergency and scheduled home services.

Targeted Reach

Focused on high-value emergency services and scheduled maintenance within UAE and Qatar.

  • Targeted high-intent keywords like '24/7 AC Repair', 'Emergency Plumbing Help'
  • Lookalike audience based on past customer bookings
  • Remarketing ads to website visitors within 7 days
  • WhatsApp click-to-chat ads for instant service requests
  • Geo-targeting high-income residential zones

Brand Association

The brand was positioned as a trusted, fast-response, 24/7 maintenance provider, building high local trust and brand equity among homeowners.

Pic 2
Pic 1
Pic 2
Pic 1

Innovation

Smart automation and targeting innovations applied:

• Google Local Service Ads Priority: Boosted visibility for emergency keywords on mobile search.
• WhatsApp CRM Integration: Enabled instant customer service responses directly from Facebook and Google ads.
• Call Tracking Integration: Tracked ad-driven phone call conversions for true ROI measurement.

Impact Analysis

Data-driven results from the 4-month campaign:

• 2700+ Leads Generated Robust increase in home service inquiries.
• $1.30 Average CPL Highly cost-effective lead generation even in competitive markets.
• 400+ Service Bookings Significant uplift in completed paid services.
• Emergency Leads Over 40% of leads were urgent service inquiries.
• Geo-targeted Success Premium residential zones accounted for 55% of bookings.

Stakeholder Feedback

The client praised the campaign's agility, WhatsApp CRM responsiveness, and the overall quality of leads, which resulted in high-value service orders and recurring customers.

Future Plans

Next phase for scaling operations and service categories:

• Expand Into Saudi Arabia: Launching campaigns for Riyadh and Jeddah regions.
• AI Chatbots for Instant Quoting: Deploy AI bots on WhatsApp to auto-quote and book appointments.
• YouTube Video Campaigns: Create educational videos about common home repair problems to attract leads organically.
• Service Packages Bundling: Launch annual maintenance packages for better customer retention.

Tech Stacks

Smart integrations that powered growth:

Shopify

Shopify

Meta Business Manager

Meta Business Manager

TikTok Ads Manager

TikTok Ads Manager

Webhooks

Webhooks

CRM Integration

CRM Integration

Google Analytics

Google Analytics

Email Marketing

Email Marketing

Conclusion

The combined Google + Facebook lead generation strategy resulted in exceptional growth for the home service provider. Future campaigns will scale WhatsApp CRM automation, expand into new markets, and optimize video content for organic and paid lead acquisition.

Book your Appointment

Loading appointment form...

Frequently Ask Questions

Google Ads (Search and Local Service Ads) and Facebook Ads.
$1.30 per lead on average.
Yes, it was integrated to capture and respond to leads instantly.
Emergency keywords and mobile-specific ads were prioritized.
About 15% of leads converted into paid service bookings.
Yes, to measure phone call conversions directly from ads.
High-income residential zones were geo-targeted for maximum ROI.
Yes, future campaigns are targeting Saudi Arabia (KSA).
Yes, YouTube and Facebook video ads are in the next phase.
Yes, through WhatsApp follow-up and loyalty nurturing sequences.