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Leading Dental Clinic Network

Duration: 5 Months
Platform: Google Ads, Local SEO
Advertising Channels: Dental Clinic Lead Generation Campaign
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Google Ads & Local SEO Lead Generation Campaign for Dental Clinics

Overview

A dental clinic chain partnered with us to increase patient inquiries and appointment bookings across multiple locations. Using Google Search Ads, Google Maps optimization, and Local SEO efforts, we achieved outstanding results in a competitive healthcare market.

Google Ads Manager, Google My Business Optimization, CRM Integration, Landing Pages, Zapier Automation.

22%

Lead-to-Appointment Rate

$5,280+

Ad Spend (5 months)

4.1M+

Total Impressions

2200+

Total Leads Generated

$3.20

Average Cost Per Lead

480+

Appointments Booked

22%

Lead-to-Appointment Rate

$5,280+

Ad Spend (5 months)

Challenges

1. High Competition in Local Areas: Many dental clinics competing for the same local patient pool.
2. Appointment Drop-offs: Patients filling lead forms but not completing appointment bookings.
3. Low Search Visibility: Clinic listings not ranking well on Google Maps and search results.

Services Provided

  • High-intent Google Search Ads
  • GMB (Google My Business) Optimization
  • SEO-optimized Location Landing Pages
  • Zapier CRM Automation
  • Appointment Booking Funnels
  • Call-Tracking and Analytics Integration

High Visibility

Achieved 4.1 million+ impressions across Google Search and Maps, boosting brand visibility for all clinic locations.

Targeted Reach

We tailored campaigns for specific dental services like teeth cleaning, braces consultation, and cosmetic dentistry.

  • Localized keyword targeting based on city and neighborhood
  • Service-specific campaigns for high-margin treatments
  • Remarketing to website visitors and past inquiry leads
  • Call Extensions and Book-Now CTAs to drive direct bookings
  • Optimized landing pages for mobile appointment scheduling

Brand Association

Positioned the clinics as top-rated, trusted providers for cosmetic and general dental services within their target regions.

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Innovation

Advanced strategies were used to capture patient leads efficiently:

• Click-to-Call Google Ads: Enabled immediate calls from search results, boosting appointment inquiries by 28%.
• Automated Reminders via SMS: Reduced appointment no-shows by sending automatic reminders.
• Local SEO with Review Generation: Increased Google reviews, improving local rankings and credibility.

Impact Analysis

The healthcare marketing campaign delivered significant results:

• 2200+ Leads Generated Consistent new patient inquiries every month.
• $3.20 Average CPL Maintained a low cost while scaling lead volume.
• 480+ Appointments Booked Generated substantial patient flow and clinic occupancy.
• Increased Google Ratings Helped clinics move to top 3 Google Map Pack rankings.
• 22% Lead-to-Appointment Conversion Strong lead nurturing through automated workflows.

Stakeholder Feedback

The dental group highly appreciated the volume and quality of leads, the low cost per lead, and the improved operational efficiency achieved via automation.

Future Plans

Building on this success, future strategies include:

• Expand into New Treatment Categories: Launch Invisalign, implants, and cosmetic treatment-specific campaigns.
• Leverage Video Ads: Produce patient testimonial videos for YouTube and Google Ads.
• Launch WhatsApp Booking Integrations: Instant appointment booking via WhatsApp.
• Increase Organic SEO Growth: Publish educational dental blogs to enhance organic search traffic.

Tech Stacks

Tools and technologies that powered the campaign:

Meta Business Manager

Meta Business Manager

TikTok Ads Manager

TikTok Ads Manager

Webhooks

Webhooks

CRM Integration

CRM Integration

Google Analytics

Google Analytics

Conclusion

By executing a highly targeted search and local SEO strategy, we helped the dental clinic network achieve substantial growth in patient acquisition while maintaining an affordable cost per lead.

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Frequently Ask Questions

We utilized Google Ads (Search, Maps) and Local SEO optimization.
Over 480 confirmed appointments were booked across locations.
The cost per lead remained at a low $3.20.
Yes, CallRail integration enabled call attribution and performance analysis.
By implementing automated SMS and email reminders.
Optimized business listings, improved photos, collected reviews.
Yes, Zapier automated lead assignment and follow-ups.
Video campaigns are scheduled for future expansions.
Absolutely, improved rankings led to higher organic inquiries.
Expand services, introduce video ads, and enable WhatsApp instant booking.