Confidential Marketplace Partner
A fresh produce and sweets e‑commerce marketplace delivering quality fruits, desserts, and seasonal hampers to customers with fast fulfillment and superior experience.

Duration: 12 Months
Platform: Meta Ads, Snapchat Ads, Google Analytics, Omnisend, Shopify
Advertising Channels: Ecommerce Sales Acceleration via Paid Media
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Ecommerce Performance Marketing for Fresh Produce Marketplace

Overview

To maximize online sales and average order value, this fresh produce marketplace partnered with Technovier to implement a performance marketing strategy rooted in full‑funnel paid media and conversion optimization. Campaigns were tailored to boost transactions, repeat purchases, and sustainable ROI.

Meta Ads Manager, Snapchat Ads Manager, Google Analytics, Omnisend, Shopify

Problem → Constraints → Baseline → Approach → Results

Problem

Marketplace needed sustainable ecommerce sales growth and higher AOV.

Constraints

High CPP and fragmented Meta and Snapchat activity slowed scaling.

Baseline

Conversions lagged benchmarks and CPP stayed too high.

Approach

Unified full-funnel ads, retargeting, and checkout optimization with Omnisend.

Results

58% more monthly orders, 4.2X ROAS, 2.8M impressions, and $120 AOV.

52%↓

Cost per Purchase (CPP)

58%↑

Increase in Monthly Online Orders

$120

Average Order Value (AOV)

4.2X

Return on Ad Spend (ROAS)

2.8M+

Total Paid Impressions

8,340

Website Purchases

52%↓

Cost per Purchase (CPP)

58%↑

Increase in Monthly Online Orders

Challenges

1. Low Conversion Volume: Despite steady traffic, purchase conversions were below industry benchmarks for fresh food e‑commerce.
2. High Cost per Purchase: Paid campaigns were driving clicks, but costs per conversion were too high to scale profitably.
3. Cross‑Platform Fragmentation: Campaigns lacked unified structure across Meta and Snapchat, leading to inconsistent messaging and sub‑par sales results.

Services Provided

  • Full‑Funnel Meta & Snapchat Ad Campaigns
  • Conversion‑Optimized Landing & Checkout Flows
  • Abandoned Cart & Email Retargeting via Omnisend
  • Creative Strategy for Food & Seasonal Offerings
  • Audience Segmentation by Purchase Intent

Sales Growth Impact

By consolidating paid efforts and aligning creative with seasonal consumer behavior, total ad impressions exceeded 2.8 million and contributed to consistent sales growth over 12 months.

Targeted Audience Reach

Leveraged data‑driven segments and behavioral retargeting to reach high‑intent buyers and nurture them from awareness to purchase.

  • TOF campaigns targeted fresh produce interest groups
  • Retargeting based on cart events, browse intent, and video views
  • Lookalikes built from past purchasers and high‑value customers
  • Seasonal segment boosts for fruits, desserts, and hampers

Brand Engagement

Consistent creative themes tied to freshness, quality, and gifting occasions enhanced brand recall and encouraged repeat purchases across Meta platforms.

Sales Growth Screenshot
Ecommerce Funnel Metrics
Sales Growth Screenshot
Ecommerce Funnel Metrics

Innovation

Technovier implemented cross‑platform sequencing and audience layering that connected paid social with owned channels for efficient sales scaling.

• Sequential Ad Funnels: Prospects were first engaged with lifestyle creatives, then served conversion CTAs as they progressed toward purchase events.
• Dynamic Retargeting & Offer Testing: Automated dynamic product ads showcased popular items based on user behavior, improving conversion efficiency.
• Seasonal Boost Campaigns: Holiday and seasonal campaigns were prioritized with high‑impact creatives and time‑sensitive offers.

Impact Analysis

The data‑driven sales strategy delivered measurable revenue growth, stronger ROAS, and improved conversion metrics across audiences.

• 58% Increase in Monthly Orders Optimized ad placement and checkout experiences fueled consistent lift in order volume month‑over‑month.
• 4.2X ROAS Across Platforms Efficient budget allocation and retargeting contributed to a profitable ad spend multiplier.
• AOV of $120 Seasonal bundles and higher‑value offerings helped maintain strong average order values.
• Cost Per Purchase Reduced by 52% Targeting refinements and creative refreshes drove down CPP while maintaining volume.

Stakeholder Feedback

The marketplace team appreciated the improved alignment between paid media and onsite behaviors, resulting in higher conversion rates and stronger top‑line sales.

Future Plans

With a scalable funnel now established, future efforts will expand into influencer partnerships, Google Shopping, and audience growth outside core regions.

• Influencer & Content Collab Boosts: Work with food & lifestyle creators to amplify reach alongside paid campaigns.
• Google Shopping & YouTube Expansion: Introduce commerce campaigns on Google platforms for wider discovery and purchase action.
• Customer Loyalty Program: Launch a rewards system to incentivize repeat purchases and referral traffic.
• Influencer‑Powered Funnels: Develop influencer-powered funnels to combine creator content with conversion tracking.

Tech Stacks

The integrated tech ecosystem behind scalable ecommerce performance.

Meta Ads Manager

Meta Ads Manager

Snapchat Ads

Snapchat Ads

Google Analytics

Google Analytics

Omnisend

Omnisend

Shopify

Shopify

Conclusion

This ecommerce performance marketing campaign drove sustainable sales acceleration for the fresh produce marketplace by combining optimized paid funnels, retargeting, and conversion‑focused tactics.

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Frequently Ask Questions

Meta Ads delivered the strongest conversion lift and contributed the most to ROAS among paid channels.
Behavioral retargeting reduced cost per purchase by focusing spend on high‑intent audiences.
The campaign maintained an average order value of $120 across transactions.
Yes — seasonal and holiday campaign boosts drove higher order volumes and stronger AOV.
Expansion into Google Shopping, YouTube ads, and influencer‑powered funnels is planned next.
Yes — Omnisend email segments were synced for cart recovery and post‑purchase flows.
Improved sales and repeat orders indicate better customer lifetime value over time.
A profitable 4.2X ROAS was generated from paid media efforts.
Yes — lookalike audiences based on purchase data helped reach new high‑value buyers.
Plans include expanding campaigns to additional regions based on performance data.