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Real Estate Developer and Property Sales

Duration: 6 Months
Platform: Facebook Ads, Google Ads
Advertising Channels: Real Estate Lead Generation Campaign
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Facebook & Google Ads Lead Generation Campaign for Real Estate

Overview

A real estate developer collaborated with us to boost lead generation for new residential projects and rental properties. Using Facebook Lead Forms, Google Search Ads, and retargeting strategies, we delivered strong performance outcomes within a competitive market.

Facebook Business Manager, Google Ads Manager, CRM Integration, Landing Page Funnels, Pixel Tracking.

40%

Lead-to-Appointment Rate

$7,800+

Ad Spend (6 months)

6.2M+

Total Impressions

3200+

Total Leads Generated

$2.80

Average Cost Per Lead

85+

Properties Booked

40%

Lead-to-Appointment Rate

$7,800+

Ad Spend (6 months)

Challenges

1. High Competition in Market: Multiple new housing projects competing for the same buyer pool.
2. Lead Quality Issues: Earlier campaigns generated low-intent inquiries with minimal show-up rates.
3. Platform Saturation: Buyers were exposed to multiple ads daily, reducing conversion rates.

Services Provided

  • Targeted Facebook Lead Ads with property-specific creative
  • Google Search Campaigns focused on buyer-intent keywords
  • Custom-built Landing Pages for Lead Qualification
  • CRM Automation for Faster Follow-Ups
  • Retargeting Campaigns for Warm Leads
  • Weekly A/B Testing and Optimizations

High Visibility

Achieved over 6.2 million ad impressions across Facebook and Google platforms, increasing brand presence among property buyers and investors.

Targeted Reach

Campaigns were specifically targeted to high-net-worth individuals, investors, and families searching for new housing opportunities in key cities.

  • Geo-targeting premium neighborhoods and growing suburbs
  • Demographic segmentation for age, income, and purchase intent
  • Lookalike audience targeting based on past buyer profiles
  • Keyword-focused Google Search ads targeting 'buy apartments' and 'new houses'
  • Remarketing ads to nurture website visitors and lead form opens

Brand Association

The brand became associated with high-quality, affordable housing opportunities, strengthening its presence in competitive real estate markets.

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Innovation

We leveraged cutting-edge advertising strategies and smart automation to enhance lead quality:

• Lead Form Optimization: Reduced form fields to increase submission rates by 17%.
• Dynamic Creative Ads: Tested multiple property images and headlines dynamically based on user interests.
• AI-Based CRM Follow-Ups: Automated lead scoring and follow-up sequences based on engagement signals.

Impact Analysis

The campaign delivered measurable results across critical KPIs:

• 3200+ Qualified Leads Steady influx of new property inquiries month over month.
• $2.80 Average CPL Maintained low cost per acquisition despite high market competition.
• 6.2M+ Impressions Expanded brand reach significantly across two major metropolitan areas.
• 85+ Property Bookings Proved high lead quality and effective follow-up processes.
• 40% Appointment Rate High-intent lead nurturing improved scheduled property visits.

Stakeholder Feedback

The client praised the campaign's ROI, highlighting the significant drop in CPL, improved booking rates, and faster sales cycle closure enabled by our CRM automations.

Future Plans

Given the strong results, future steps include expansion into new real estate markets and implementation of AI-based chatbots for instant lead engagement:

• Launch in New Cities: Expand campaigns to target growing urban areas with high property demand.
• Introduce WhatsApp Follow-Ups: Faster post-lead engagement via WhatsApp automation.
• AI-Based Chatbot Integration: Instant property information and scheduling via smart chatbots.
• Run Video-Based Virtual Tours: Enhance ad engagement through video property walk-throughs.

Tech Stacks

Integrated solutions to manage ad performance, lead tracking, and CRM automation:

Meta Business Manager

Meta Business Manager

TikTok Ads Manager

TikTok Ads Manager

Webhooks

Webhooks

CRM Integration

CRM Integration

Google Analytics

Google Analytics

Conclusion

By combining high-converting ad creatives, smart audience targeting, and CRM-driven automation, we successfully scaled a real estate developer's buyer lead generation while maintaining a low cost per acquisition.

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Frequently Ask Questions

We used Facebook Lead Ads and Google Search Ads for property lead generation.
The average Cost Per Lead was $2.80.
More than 85 properties were booked directly from generated leads.
Yes, CRM integration allowed instant and automated lead nurturing.
Through targeted audiences, keyword selection, and ad creative optimization.
Video property tours are planned for future campaigns.
Yes, retargeting improved conversion rates by reminding users who had interacted previously.
A custom CRM built via Zapier integrations.
Expanding into new markets and implementing AI-based instant messaging bots.
Initially focused on New York, Miami, and Dallas markets.