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Content Marketing Strategy, Research, and Services | Technovier

Technovier’s content marketing services help you increase website traffic from all your online marketing channels. Let it be social media, search engines, or your email marketing efforts, we create content that compels your target audience to subscribe or purchase. Our writers produce relevant and valuable stuff to engage your audience, build trust, and influence their purchasing decisions.

Why Content Marketing?

In digital marketing, content is the undeniable king. According to research, the more content your audience consumes, the more likely they are to buy from you. Here are a few statistics regarding content marketing that’ll make you rush towards it:

Importance and Effects

  • Regular updating receive 8x more traffic
  • Marketing costs 62% less than outbound marketing
  • Generates 3x as many leads as outbound marketing
  • Generates 6x more conversions
  • Supports email marketing and social media marketing

This activity is less-cost and much more effective than traditional advertising which influences conversions and creates long-term relationships with your target audience.

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Effective Content Marketing Equals Growth

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Effective Content Marketing Equals Growth

“Content” is an umbrella term in digital marketing. In marketing field, you can convey your message in many ways – from creative words of social media and blog posts to promotional and alluring graphics used to seek the attention of your visitors. Encompasses written copy, snippets, images, info-graphics, call-to-action-buttons, videos, and even animated GIFs.

While reaching your customers through so many ways can be beneficial, effectively
planning for all of them is incredibly challenging for businesses.

Why Choose Us for Content Marketing Services

Quality content doesn’t create itself

Whether it’s brief chunks created for emails or social media posts, for your services or product pages, or ongoing fresh copy written for your blog, Technovier’s marketing team can help you tell the best story possible.Our experts help reduce your burden of online marketing with our marketing services.

We are a full-service firm

We do much more than this. We provide full-service solutions to help you grow your business and fuel your content marketing efforts. We offer social media management and social media advertising to distribute your content to your audience. We help you through every step of your online marketing strategy.

Get more for your money

We have designed this service to fit small, medium, and large business’s budgets. Technovier’s content marketing team is fitted to handle all your online marketing needs that give you the maximum ROI. We offer a full range of standard and customizable content services.

Content Marketing Planning and Strategy

We skillfully combine business objectives, target audience demographics, latest trends, and SEO data to create marketing strategy that is a perfect fit for your business and, most importantly, your readers. Content is only as valuable as the planning behind it. Our content marketing strategists create content marketing campaigns to achieve business goals using data-driven action plans, industry-specific best practices, and various online marketing channels.

 

First, we craft a unique strategy based on your content audit and researching your buyer’s persona. After establishing personas of your audience, we pick the right topics based on search volume, buyer intent, feasibility, and brand alignment. We also determine which existing content should be retired, reformatted, redirected, or repurposed.

Second, we develop a blog calendar, so you can see what topics we will be writing about and when they will be published. What do you want your audience’s journey to look like? We tailor content plans to your customer and their needs.

Finally, before publishing, we send all content to you in advance for approval. Our plans align with your funnel so that you achieve maximum impact. The best content marketing plans do not focus on the business, rather they focus on the readers’ needs.

Content Marketing Services

It is included in our this service website audit, planning and strategy. Creation of high quality content and proper distribution and promotion. Performance, optimization, and content marketing and reporting.

Content Marketing Audit

We analyze your running content’s value and performance. How is your existing content performing? Is it relevant and valuable? Does it get the desired reaction? Is it actually being found by the right readers? Our content marketing audit helps evaluate your current content and devise actionable strategies for optimal and persistent performance.

Content Marketing Reporting

Our agency delivers monthly reports to breakdown the performance of our content marketing services. These reports visually depict the overall performance of your website and many other useful measures. The main metrics we look at are increased website traffic, social media KPIs, number of subscribers, and bounce rate and dwell time for each new user.

Content Marketing Performance

Performance measurement is a crucial component of successful content marketing. Using the latest tools, we evaluate each piece and marketing channel against your Key Performance Indicators’ (KPI’s) to determine the most effective approach, which is then utilized to give you the maximum Return on Investment (ROI).

Content Creation & Development

After strategically devising a plan, we create meaty content that brings immense value to your audience. We develop content clusters to be published on all your online marketing channels. Our range of content includes Web Page Content, Blog Content, eBooks and Whitepapers, Social Media Content, Infographics, Press Releases, Product Copywriting, Images, Videos, Gifs, and many more.

Our content is professionally crafted, edited, and published for consistent quality and performance. Our content is unique to your business for obtaining maximum impact.

Content We Create

  • Blog & Web Page Content
  • eBooks & White Papers
  • Infographics
  • Asset Design (CTA Buttons and more)
  • Video Production
  • Case Studies
  • Email Marketing Content
  • Social Media Content
  • Paid Advertisement Content
  • On-Page Content
  • Product Copywriting
  • Press Releases & Newsletters

Content Distribution & Promotion

For effective content promotion, we leverage our Digital PR, Influencer Marketing, Search Engine Marketing, Email Marketing, and Social Media Marketing. We focus on building links that matter to optimize your content for the present and the future. We help you build an audience to promote your content.

Our content marketing services include automatic distribution of your content to social media platforms, such as Facebook, Twitter, and Instagram. For more robust content distribution, we use a combination of our social media management services, social media advertising services, and our email marketing services.

Tell Your Story, Convey Your Message, and Build Relation with Your Audience

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Crafting Compelling Content Created to Convert

Create Content that Matters to the People that Matter

• Design and create engaging content for your audience.
• Promote via online marketing channels so maximum number of people can see it.
• Analyze and use the performance data for future content creation efforts.

Our well-crafted and enticing content drives all your digital marketing efforts. Quality content determines the success of your website and your business.

Know Your Target Audience

Content marketing starts with understanding your audience. By crafting enticing and valuable content that gets to the heart of your readers, you earn trust with your audience.

Let us know how we can help you today!