In digital marketing, content is the undeniable king. According to research, the more content your audience consumes, the more likely they are to buy from you. Here are a few statistics regarding content marketing that’ll make you rush towards it:
Importance and Effects
- Regular updating receive 8x more traffic
- Marketing costs 62% less than outbound marketing
- Generates 3x as many leads as outbound marketing
- Generates 6x more conversions
- Supports email marketing and social media marketing
This activity is less-cost and much more effective than traditional advertising which influences conversions and creates long-term relationships with your target audience.