The trend of using attractive and affordable techniques for marketing is growing rapidly. Now, companies invest a lot in their marketing departments and demand good marketing techniques for their product or services. Google ads are now playing a significant role in marketing and are considered as one of the most affective platforms for marketing.
Effective marketing tool
Google is the most used platform throughout the world and has large number of users. Big companies are spending a fortune on google for the ads, for example amazon spends 55.2$ million and eBay spends 42.8$ million per year on google. This clearly indicates that there is a solid reason why the companies are using google ads.
If your perfectly designed ad is not displayed to the right audience then there is absolutely no benefit of even developing the ad in the first place! Google Ads ensure that your placed ad will be seen by all the right customers, those who will ultimately make purchases of your products or services.
Fully Controlled Campaigns
Google Ads ensure that the provision of important resources, like time and money, are utilized on other pressing concerns, like other campaigns that have to be executed. It enables you to have full control over all campaigns at all times; starting and ending these campaigns becomes hassle-free, and it easily reaches the right audience.
How To Use Google Ads
You just have to pay google for displaying your ads to those who search for relevant terms that are related to your business. You can opt for pay per click campaign which is known as PPC. In PPC you just have to pay for the calls and website clicks. Or you can go for Google Ads campaign ad-spend cap on monthly basis. In these campaigns you can easily choose your target audience.
There are five types of Google Ads:
- Search network campaigns in which ads appear on google and as well as YouTube, when a user searches for something related to keywords of your campaign.
- Display network campaign displays visual ads on google, you tube and Gmail.
- Shopping campaign uses the web data of user and displays ads according to user interests
- Video campaign displays ads in the form of the videos on google display and youtube.
- App campaign displays ads on google search, google discover, google pay network and other publishers which display ads on apps.
Related Article: Best Digital Marketing Strategies For E-commerce
Why Google Ads?
The answer to this question is simple that google ads will increase the reach of your business. Increasing reach means increase in the numbers of customers. Google ads are not limited to certain businesses, but can make ads for every type of business while offering high customization. Google does not hide the progress of campaigns; it is open for its customers on the dashboards.
If you are smart enough to understand your target audience, and the strategy of google ads, you can become a business giant in no time! Furthermore, it gives your business the chance to stand out among others who offering the same kind of services and products; you can easily refine your searches and reach all consumers, even those who are not primarily interested in what you offer. Expand your audiences with Google Ads.