Comparison of Brick and Mortar with Online Store
This article is written to give you understand of the Comparison of Brick and Mortar with Online Store. We have plunged, head-first, into the realm of digital technology, and our only soft landing can be with evolvement. The outbreak of this pandemic has introduced a prospective vision to all entrepreneurs, with a shifting focus on the digital aspects of operating their businesses.
We are all encouraged to continue expanding our online presence, that it is not merely an entrepreneurial custom to have an online presence, just to be perceived as modernly relevant, but should be utilized, much in the likes of a traditional store, to generate sales online.
Today’s world has been familiarized with the concept of digital marketing and its importance, and now the time has come for every business to be present online. There is a dire need for the focus to be shifted from brick and mortars to digital storefronts as a major crux of our audiences have gone online. Especially during covid-19 major transactions are taking place online.
Shifting to Digital Platforms
Online retailers are now focusing on immersive digital experiences to generate maximum engagement from customers, who will be more inclined to return to their websites after feeling a concrete connection with the brand. This pandemic has merely accelerated the shift to digital platforms as people are unable to browse freely in traditional stores for shopping, and are utilizing retail experiences online.
People using the internet have increased to about 60% in 2020, and the digital marketplace is continuously expanding, with new startups popping up literally every second.
There really is no comparison between digital and traditional marketing as both have significantly shown growth in businesses, however, the only argument remains on the shifting importance towards digital platforms to generate sales at the expense of negligence of brick and mortars.
We are to adapt to our changing society, and that currently involves putting maximum efforts into taking businesses online, and maximum utilization of resources to make it a success instead of solely focusing on traditional stores amid pandemic.
Now is the time to put digital first and brick and mortar second because we have to populate those platforms where our potential customers currently exist. Considering the current situation, we deduce the return to stores will be gradual and slow, but, with the right digital experience provided, retailers can form a deep connection with their customers online. It’s time to evolve.