Edworld is a leading educational consultancy assisting students in securing admissions to top universities in the UK and Europe. With high competition in the study abroad sector, they needed a data-driven digital marketing strategy, lead generation campaigns, and CRM automation to streamline operations and improve lead-to-enrollment conversion rates.
Over the last three months, our team developed and implemented a full-funnel marketing approach integrating high-converting landing pages, audience-specific ad campaigns, and business automation—drastically improving Edworld’s online reach and lead quality.
Landing Pages Speed
Leads in 3 months
Cost Per Click (CPC) (Rs17.6)
Cost Per Lead (Rs 224)
Total Impressions
Lead Growth
Landing Pages Speed
Leads in 3 months
Leads in 3 months
Cost Per Click (CPC) (Rs17.6)
Cost Per Lead (Rs 224)
Total Impressions
Lead Growth
Landing Pages Speed
The strategy focused on lead funnels development and deployment, and Meta Ads efficiency to maximize visibility, engagement, and conversions. By optimizing loading speed, refining content, and improving ad targeting, we ensured a strong digital presence and automating the funnels.
A data-driven approach was implemented to improve website performance, boost and optimize paid ad campaigns for maximum lead generation and cost efficiency.
The study abroad consultancy market faced intense competition, making it crucial to optimize ad performance and audience targeting. To address this, destination-specific campaigns and interest-based audience segmentation were implemented, alongside lookalike audience strategies and enhanced retargeting efforts. These optimizations significantly improved conversion rates while minimizing wasted ad spend. In the early stages, the cost per lead (CPL) was high, requiring a structured approach to reduce expenses. By scaling A/B testing across multiple ad creatives, placements, and audience segments, high-performing ads were identified, leading to smarter budget allocation. This strategy optimized CPC and reduced CPL by 87%—from Rs 1,630 to Rs 199.88 over three months. Another major challenge was lead drop-off and slow CRM adoption, which affected conversion efficiency. To resolve this, automated lead tracking and CRM workflows were integrated, ensuring better lead nurturing and faster response times. Additionally, hands-on CRM training was conducted for the team, resulting in improved pipeline management and a 40% increase in scheduled consultations. These strategic improvements collectively enhanced marketing efficiency, reduced costs, and increased overall lead conversion success.
A comprehensive approach was taken to enhance lead generation, business automation, campaign optimization, and marketing efficiency through targeted strategies and system integration:
The results spoke for themselves, demonstrating significant improvements in lead generation, cost efficiency, and marketing performance through automation and campaign optimizations.
Stakeholders praised the strategic optimizations and data-driven approach that led to significant improvements in lead generation, cost efficiency, and operational automation. They particularly appreciated the 87% reduction in cost per lead (CPL), highlighting the effectiveness of targeted ad optimizations and budget reallocations. The implementation of four high-converting lead funnels and WhatsApp-based interactions resulted in better-qualified leads and faster conversions, which stakeholders found to be a major success factor. Additionally, the successful CRM deployment and hands-on team training were recognized for improving pipeline management and increasing scheduled consultations by 40%. With proven results in lead generation, automation, and campaign efficiency, stakeholders expressed strong confidence in scaling campaigns to new study destinations and further expanding EdWorld’s digital presence.
Given the success of the current strategies, the next step is focused on expansion and further optimization:
Website was developed on Wordpress CMS and it was integrated with myCRM by Technovier to streamline business operations and improve conversion rate. We also implemented Produxo to manage processing teams.
WordPress
In just three months, Edworld achieved a 10X increase in lead generation while successfully reducing its Cost Per Lead (CPL) by 87%. By implementing automated lead tracking, optimized ad creatives, and comprehensive CRM training, Edworld has been strategically positioned for sustainable growth in the study abroad sector. Moving forward, the focus will be on expanding SEO & organic lead generation, scaling ad spend with improved targeting, and entering new study destinations, including Hungary. If you’re looking to achieve similar results for your education consultancy, contact us today for a free strategy session and take your growth to the next level!
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