Technovier
Home
Contact

Edworld
Study Abroad Educational Consultants

Duration: 3 Months
Platform: Wordpress, myCRM by Technovier
Advertising Channels: Meta Ads (Facebook & Instagram)
Circle Container
Edworld Study Abroad Educational Consultants

Overview

Edworld is a leading educational consultancy assisting students in securing admissions to top universities in the UK and Europe. With high competition in the study abroad sector, they needed a data-driven digital marketing strategy, lead generation campaigns, and CRM automation to streamline operations and improve lead-to-enrollment conversion rates.

Over the last three months, our team developed and implemented a full-funnel marketing approach integrating high-converting landing pages, audience-specific ad campaigns, and business automation—drastically improving Edworld’s online reach and lead quality.

<1s

Landing Pages Speed

1.08k

Leads in 3 months

$0.05

Cost Per Click (CPC) (Rs17.6)

$0.8

Cost Per Lead (Rs 224)

3.63M

Total Impressions

65.7%

Lead Growth

<1s

Landing Pages Speed

1.08k

Leads in 3 months

Key Results at a Glance

1. Total Leads from Ad Spend: Generated 1,086 leads through strategic ad campaigns, maximizing return on investment.
2. Average Cost Per Click (CPC): Achieved an efficient CPC of Rs17.67 (~$0.05), optimizing ad spend for higher reach.
3. Average Cost Per Lead (CPL): Maintained a cost-effective CPL of Rs224 (~$0.80), ensuring budget efficiency while acquiring quality leads.
4. Total Impressions: Ads reached 3.63 million impressions, significantly increasing brand visibility and engagement.
5. Lead Growth (Month-on-Month): January saw a 65.74% increase in leads compared to November, demonstrating successful campaign scaling.
6. Funnel Landing Pages Optimization: Achieved a loading time of under 1 seconds, improving user engagement and reducing bounce rates.

Services Provided

  • Landing Page Development – Deisgned and Developed Lead Funnels, fully optimized for performance
  • Business Automation & CRM Deployment
  • AI Automation for Lead Management
  • Creative Development and A/B Testing
  • Meta Ads Campaigns (Facebook & Instagram) for Lead Generation
  • Media Buying for Event Promotion & Brand Awareness

Performation Metrics & Growth Analysis

The strategy focused on lead funnels development and deployment, and Meta Ads efficiency to maximize visibility, engagement, and conversions. By optimizing loading speed, refining content, and improving ad targeting, we ensured a strong digital presence and automating the funnels.

Targeted Growth and Optimization

A data-driven approach was implemented to improve website performance, boost and optimize paid ad campaigns for maximum lead generation and cost efficiency.

  • Implemented four high-converting lead funnels in three months, optimizing the user journey for maximum conversions.
  • Developed and optimized lead funnels and landing pages that load in under 1 second, ensuring a seamless experience for visitors.
  • Fully responsive and mobile-first landing pages enhanced user experience across all devices.
  • Meta Ads generated 1,086 leads in three months, with a total ad spend of Rs243,383 (~$875), achieving 3.62 million impressions and 20,716 clicks.
  • Cost per lead (CPL) improved drastically, reducing from Rs1,630.5 ($1.42) in the first month to Rs199.88 ($0.80) in the third month, marking an 87% improvement.
  • Month-wise ad performance analysis showed an increase in lead volume from just 2 leads in the first month to 654 leads in the third month, demonstrating a substantial optimization impact.
  • First-month CPC stood at Rs9.97 (~$0.08), which fluctuated across months and settled at Rs11.82 (~$0.05) in the third month due to improved targeting strategies.
  • Ad budget allocation was optimized over three months, with Rs3,261 (~$420) spent in the first month, Rs109,400 (~$370) in the second month, and Rs130,722 (~$610) in the third month to maximize lead generation.
  • Consistent testing, audience refinement, and creative optimization resulted in a significant drop in acquisition costs, higher engagement, and improved ad performance.

Challenges & Solutions

The study abroad consultancy market faced intense competition, making it crucial to optimize ad performance and audience targeting. To address this, destination-specific campaigns and interest-based audience segmentation were implemented, alongside lookalike audience strategies and enhanced retargeting efforts. These optimizations significantly improved conversion rates while minimizing wasted ad spend. In the early stages, the cost per lead (CPL) was high, requiring a structured approach to reduce expenses. By scaling A/B testing across multiple ad creatives, placements, and audience segments, high-performing ads were identified, leading to smarter budget allocation. This strategy optimized CPC and reduced CPL by 87%—from Rs 1,630 to Rs 199.88 over three months. Another major challenge was lead drop-off and slow CRM adoption, which affected conversion efficiency. To resolve this, automated lead tracking and CRM workflows were integrated, ensuring better lead nurturing and faster response times. Additionally, hands-on CRM training was conducted for the team, resulting in improved pipeline management and a 40% increase in scheduled consultations. These strategic improvements collectively enhanced marketing efficiency, reduced costs, and increased overall lead conversion success.

Pic 2
Pic 1
Pic 2
Pic 1

Services Breakdown

A comprehensive approach was taken to enhance lead generation, business automation, campaign optimization, and marketing efficiency through targeted strategies and system integration:

• Business Automation & AI Integration: Implemented a custom CRM system for lead management, enabling seamless tracking and automation. Integrated AI-powered predictive lead scoring and data insights to enhance conversion rates and streamline follow-ups.
• Meta Ads Campaigns for Lead Generation: Executed highly targeted ad campaigns for Australia, the UK, and planned expansions into Ireland and New Zealand. Optimized ad performance by testing reels and static ads while leveraging direct WhatsApp interaction campaigns for faster lead conversions.
• Lead Funnel Development: Designed and deployed high-converting lead funnels tailored to different audience segments, ensuring optimized user journeys and maximum conversions.
• Marketing Design & Content Production: Developed engaging marketing assets, including high-quality video ads, static creatives, and promotional content, to enhance brand presence and campaign effectiveness.
• CRM Deployment & Integration: Successfully deployed and integrated CRM systems to ensure smooth lead tracking, automated workflows, and improved sales pipeline management.
• CRM Training for Teams: Conducted hands-on CRM training sessions for the team, improving adoption rates and operational efficiency, resulting in better lead nurturing and follow-up strategies.

Impact Analysis

The results spoke for themselves, demonstrating significant improvements in lead generation, cost efficiency, and marketing performance through automation and campaign optimizations.

• 87% Reduction in Cost Per Lead (CPL) Optimized ad targeting and continuous A/B testing reduced the CPL from Rs1,630 ($1.42) in the first month to Rs199.88 ($0.80) in the third month, significantly lowering customer acquisition costs.
• 1,086 Leads Generated in 3 Months Meta Ads campaigns successfully generated 1,086 leads, with an improved lead qualification process ensuring better conversions.
• Over 3.62 Million Impressions Targeted ad campaigns reached a vast audience, increasing brand awareness among prospective students seeking study abroad opportunities.
• 4 High-Converting Lead Funnels Implemented Designed and deployed multiple lead funnels that enhanced the user journey and maximized conversion rates, improving engagement.
• WhatsApp-Based Lead Conversion Direct interaction campaigns via WhatsApp streamlined the lead nurturing process, leading to faster responses and higher conversion rates.
• CRM Deployment & Automation Successfully integrated a custom CRM for automated lead tracking and workflow optimization, resulting in a 40% increase in scheduled consultations.
• Video & Static Ad Performance Optimization High-quality marketing creatives, including engaging video ads and static visuals, contributed to improved audience engagement and click-through rates.

Stakeholder Feedback

Stakeholders praised the strategic optimizations and data-driven approach that led to significant improvements in lead generation, cost efficiency, and operational automation. They particularly appreciated the 87% reduction in cost per lead (CPL), highlighting the effectiveness of targeted ad optimizations and budget reallocations. The implementation of four high-converting lead funnels and WhatsApp-based interactions resulted in better-qualified leads and faster conversions, which stakeholders found to be a major success factor. Additionally, the successful CRM deployment and hands-on team training were recognized for improving pipeline management and increasing scheduled consultations by 40%. With proven results in lead generation, automation, and campaign efficiency, stakeholders expressed strong confidence in scaling campaigns to new study destinations and further expanding EdWorld’s digital presence.

Future Plans

Given the success of the current strategies, the next step is focused on expansion and further optimization:

• Expand Campaigns to New Destinations: Introduce targeted campaigns for Hungary and Ireland, leveraging emerging study-abroad markets to expand reach and increase student enrollments.
• Scale University-Specific Ad Groups for Better Lead Quality: Create segmented ad sets for specific universities and degree programs, ensuring highly relevant ads that improve student engagement and conversion rates.
• Implement AI-Powered Lead Scoring & Predictive Analytics: Utilize AI-driven insights to identify and prioritize high-intent leads, automating follow-ups to enhance lead nurturing and conversion efficiency.
• Increase Organic Search Traffic & SEO Strategy Execution: Launch a full-scale SEO campaign, incorporating keyword-rich blog content, guest posting, and off-site optimization to drive long-term, sustainable organic traffic.
• Test Video-Based & Story-Driven Campaigns: Develop engaging short-form video ads and student success story content to improve engagement and maximize results on Facebook, Instagram, and YouTube Ads.
• Enhance Retargeting & Nurturing with Email & WhatsApp Marketing: Strengthen follow-up sequences through personalized email workflows and WhatsApp engagement campaigns, improving lead nurturing and conversion rates.
• Complete Strategized Website Development: Develop a high-performance website optimized for user experience, lead conversion, and SEO, ensuring seamless navigation and improved student engagement.

Tech Stacks

Website was developed on Wordpress CMS and it was integrated with myCRM by Technovier to streamline business operations and improve conversion rate. We also implemented Produxo to manage processing teams.

WordPress

WordPress

Facebook

Facebook

Instagram

Instagram

Conclusion:

In just three months, Edworld achieved a 10X increase in lead generation while successfully reducing its Cost Per Lead (CPL) by 87%. By implementing automated lead tracking, optimized ad creatives, and comprehensive CRM training, Edworld has been strategically positioned for sustainable growth in the study abroad sector. Moving forward, the focus will be on expanding SEO & organic lead generation, scaling ad spend with improved targeting, and entering new study destinations, including Hungary. If you’re looking to achieve similar results for your education consultancy, contact us today for a free strategy session and take your growth to the next level!

Book your Appointment

Loading appointment form...

Frequently Ask Questions

Digital marketing helps study abroad consultants expand their reach, attract more students, and increase lead conversions. Strategies like SEO, content marketing, and paid ads enable consultants to target the right audience and improve brand visibility.
SEO enhances a consultancy's website ranking on search engines, making it easier for students to find relevant programs. By optimizing website content, building backlinks, and using high-ranking keywords, consultants can increase organic traffic and inquiries.
A CRM system streamlines student inquiries, application tracking, and communication, ensuring a smooth experience for prospective students. It automates follow-ups, organizes student data, and improves response times for better lead conversion.
The most effective strategies include SEO, social media marketing, email campaigns, and pay-per-click (PPC) advertising. These techniques help consultants build credibility, engage with potential students, and drive high-quality leads.
Social media platforms like Facebook, Instagram, and LinkedIn allow consultants to share student success stories, promote study programs, and interact with potential applicants. This engagement builds trust and increases enrollment rates.
Content marketing provides valuable insights to students by publishing informative blogs, FAQs, and guides. This establishes credibility, improves search engine rankings, and helps students make informed decisions about their study abroad journey.
Email marketing allows consultants to nurture leads by sending personalized updates, scholarship opportunities, and reminders about application deadlines. It keeps students engaged and improves the likelihood of conversions.
AI-driven tools analyze student behavior, automate responses, and personalize interactions, leading to higher lead conversions. AI also enhances ad targeting, predictive analytics, and CRM automation for better efficiency.
Success is measured through key performance indicators (KPIs) like website traffic, lead conversion rates, cost per lead, and social media engagement. Analytics tools help track these metrics and optimize marketing strategies.
A mobile-friendly website ensures that students can easily access program details, submit inquiries, and navigate the site on their smartphones. Since most students use mobile devices, a responsive design improves engagement and reduces bounce rates.